Puretracks First in Canada to Offer EMI downloads in DRM-free, MP3 format

    Puretracks offers access to EMI's digital music catalogue in unrestricted
    MP3 format, playable on iPods and a range of other devices.

    TORONTO, Aug. 2 /CNW/ - Puretracks.com today becomes the first Canadian
digital music store to sell EMI's digital music catalogue in an unrestricted
MP3 file format without digital rights management (DRM). Beginning immediately
in the Canadian market, consumers will be able to purchase downloadable tracks
from such artists as The Rolling Stones, Pink Floyd and Canada's very own
Nickelback and Tom Cochrane, as well as Interpol, Coldplay and Norah Jones.
    "Puretracks is proud to be the first Canadian digital retailer to launch
DRM-free MP3s from EMI and one of the first retailers in the world to go live
with this MP3 offering. Our customers will now have access to the EMI digital
catalogue in the MP3 format," says Alistair Mitchell, President and CEO,
Puretracks Inc. "EMI tracks purchased at Puretracks will play on any portable
music device, including MP3-enabled phones and the iPod. Interoperability has
been a huge issue and this is a big step forward in solving it. This is a
watershed moment for the digital music business."
    Puretracks is selling MP3s from EMI artists which can play on any device
or computer and can be burned on to CD. Consumers can continue to purchase the
DRM-enabled Windows Media Audio (WMA) files from EMI as well as its other
label partners.
    Albums in MP3 format will retail for the same price as DRM-enabled
albums. Single tracks will retail for CDN $1.29. With this announcement,
Canadians now have a new alternative where they can purchase EMI digital music
for their iPod, as well as MP3 enabled phones or other music players.
    "EMI Music Canada wants to give fans the best possible digital music
buying experience, and our premium download offering is a fundamental part of
our strategy," says Deane Cameron, President EMI Music Canada. "We are proud
that Puretracks is the first Canadian retailer to offer EMI's DRM-free
downloads in the MP3 format. We are confident that artists on EMI's roster, as
well as those on our distributed labels will see a good lift in digital sales
as a result."
    EMI's roster of artists is the latest addition to Puretracks MP3 DRM-free
offering which it recently launched in North America, featuring a DRM-free MP3
catalogue that includes artists from a number of leading independent labels,
including Nettwerk, Beggars Banquet, Arts & Crafts, Sanctuary, Merge and
Audiogram. These labels bring such leading acts as The Arcade Fire, Feist,
Broken Social Scene, Sarah McLachlan, Barenaked Ladies, Basement Jaxx,
Prodigy, Pierre Lapointe, and Ariane Moffatt.
    "The sales results from our Indie launch were impressive, and we expect a
similar jump in sales with the addition of the EMI catalogue," says Andrea
Ziegler, Chief Marketing Officer, Puretracks Inc.
    In conjunction with the launch of EMI's catalogue in the DRM-free MP3
format, Puretracks is offering all its customers EMI Canada recording artist
Wil's "Wedding Dress" in the MP3 format as the Puretracks "Free Track of the

    About Puretracks

    Puretracks is a leading North American digital music service provider.
Puretracks operates Puretracks.com, Canada's first and leading source of
digital music, along with branded digital music stores for Internet service
providers, retailers, broadcasters, music labels and consumer brands in Canada
and the U.S. Licensed to provide over 2 million songs (in Windows Media and
MP3 formats) from major record companies and leading independent labels from
across Canada and around the world, Puretracks makes it easy for digital music
fans to search and browse using a consumer-friendly, web-based platform.
Please visit the Puretracks online catalogue at www.puretracks.com.

    About EMI Music

    EMI Music is the recorded music division of EMI Group, the world's
largest independent music company. Its EMI Music division represents artists
spanning all musical tastes and genres. Its record labels include Angel,
Astralwerks, Blue Note, Capitol, Capitol Nashville, EMI Classics, EMI CMG, EMI
Records, EMI Televisa Music, Manhattan, Mute, Parlophone and Virgin. Artists
on EMI labels include Lily Allen, The Beatles, Coldplay, Corinne Bailey Rae,
The Good The Bad & The Queen, Gorillaz, Norah Jones, The Kooks, Korn, Kylie
Minogue, Pink Floyd, Rolling Stones, Joss Stone, 30 Seconds To Mars, KT
Tunstall, Keith Urban and Robbie Williams, as well as international artists
such as Amaral (Spain), Diam's (France), Utada Hikaru (Japan), LaFee
(Germany), Radja (Indonesia), RBD (Mexico) and Vasco Rossi (Italy).
    EMI Music Canada features artists such as Nickelback, k-os, Anne Murray,
Serena Ryder, Pride Tiger, Wil, Payola$, Shaye and Stompin' Tom Connors. It
also boasts a strong Associated Labels division with labels such as: Aquarius
Records, Arts & Crafts, Curb Records, Eagle Rock Entertainment, Marquis,
Sanctuary Records Group, Sparks Music, Ultra Records, Upper Class Recordings
and Warcon.
    EMI has been at the cutting edge of the rapidly growing digital music
marketplace since it released David Bowie's 'Hours' as the world's first ever
album to be offered as a digital download in 1999. EMI has signed agreements
with hundreds of digital partners to distribute its music across the globe,
including most recently its premium DRM-free, higher-quality offering sold
through partners including Apple iTunes, Amazon.com, PassAlong Networks and
more. It continues to facilitate the development of a growing range of new
digital business models to enable fans to experience and purchase its artists'
output through a number of different platforms including making its videos
available for access via YouTube, advertising-supported online music streaming
in China through Baidu, legal peer-to-peer agreements with QTrax, Mashboxx and
GNAB, and a deal to offer advertising-supported videos on mobile phones in the
US through Rhythm NewMedia.

For further information:

For further information: or to arrange an interview please contact:
Allison Scully, Public Relations, Puretracks Inc., (416) 367-4343,
ascully@puretracks.com; Anastasia Saradoc, EMI Music Canada, (905) 364-3252,

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