Pure Technologies Wins Leak Detection Contract

    CALGARY, Jan. 23 /CNW/ - Pure Technologies Ltd., TSX-V: PUR, (Pure) today
announced that it has been awarded a contract valued at over $200,000US for
SmartBall(R) leak detection services by a water utility in the South Eastern
United States. This is the largest SmartBall(R) contract won by Pure following
the successful completion of a number of North American pilot projects and the
commencement of commercial service in October 2007. The scope of work includes
surveys of both water and wastewater pressure mains. Pure will execute the
contract through its U.S.-based operations group.
    Concurrent with North American market development in the water sector,
Pure has had significant initial interest from overseas markets. Working with
regional partners, we are planning to complete pilot projects for major water
agencies in the U.K., France and South East Asia during the first quarter of

    About Pure Technologies Ltd.

    Pure Technologies is an international technology company which has
developed patented technologies for inspection, monitoring and management of
critical infrastructure around the world. Pure operates from its headquarters
in Calgary, Canada and through subsidiaries in Maryland and New Jersey.
    Pure's proprietary product portfolio includes SoundPrint(R), a continuous
acoustic structural monitoring system for buildings, bridges and structures;
SoundPrint(R) AFO, a fiber-optic distributed acoustic sensing system for
monitoring and surveillance of pipelines; and SmartBall(R), a revolutionary
new leak detection technology for water, wastewater and hydrocarbon pipelines.

    Forward-Looking Statements

    This release contains forward-looking statements. Forward-looking
statements, without limitation, may contain the words "believes", "expects",
"anticipates", "estimates", "intends", "plans", or similar expressions.
Forward-looking statements are not guarantees of future performance. They
involve risks, uncertainties and assumptions and the Company's actual results
could differ materially from those anticipated. Forward-looking statements are
based on the opinions and estimates of Management at the date the statements
are made, and are subject to a variety of risks and uncertainties and other
factors that could cause actual events or results to differ materially from
those projected in the forward-looking statements. In the context of any
forward-looking information please refer to risk factors detailed in, as well
as other information contained in, the Company's filings with Securities
Regulators (www.sedar.com).

    (R)   Registered Trademarks, property of Pure Technologies Ltd.
    (TM)  Trademark, property of Pure Technologies Ltd.

    "The TSX Venture Exchange has not reviewed and does not accept
    responsibility for the adequacy or accuracy of this release"

    %SEDAR: 00006060E

For further information:

For further information: about Pure Technologies Ltd. (TSX-V: PUR),
visit our website at www.puretechnologiesltd.com; Or contact James E. Paulson,
Chairman, or Karen Keebler, Chief Financial Officer, at (403) 266-6794, or
e-mail to info@puretechnologiesltd.com

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