Pure Technologies Ltd. Announces Senior Staff Appointments

    CALGARY, Jan. 10 /CNW/ - Pure Technologies Ltd. (Pure) today announced
the following senior staff appointments at its wholly-owned subsidiary, Pure
Technologies US, Inc. (Pure US):

    Mr. Mark Holley has been appointed to the position of President, having
previously served as Vice President of the subsidiary. He will retain
responsibility for all aspects of Pure's business in the US, and will assume
greater responsibility for generating and managing business in Eastern Canada,
Mexico, Central and South America. Mr. Holley has been a key member of Pure
since 1997 and he has been largely responsible for developing and maintaining
our excellent client relationships in the US and for growing our business in
this important market.
    Mike Higgins, P.E., previously East Coast Regional Manager, has been
appointed Vice-President, Business Development. Mr. Higgins has been with Pure
since 2001, having previously served in senior positions with the Civil
Engineering Research Foundation, Washington DC, and the Multidisciplinary
Centre for Earthquake Engineering Research, Buffalo, New York. Mr. Higgins
will assume responsibility for promoting all of Pure's products and services
within the Pure US region, with particular emphasis on assisting Pure's new
bridge engineering division, Bridge Engineering Solutions, in establishing a
leadership position in the field of specialized bridge assessment and
    Mr. Danny Heredia has been appointed Sales Manager, Water Leakage
Detection Systems. Mr. Heredia has extensive experience in developing leakage
control solutions for water agencies in the US. He was previously Director of
Project Development for Fluid Conservation Systems, a US division of Halma
plc, a UK-based provider of environmental and life-safety products and
services. His primary role will be to drive growth in our SmartBall(R) water
business. Mr. Heredia will be based in El Paso, Texas.
    Pure's Chief Operating Officer, Mr. Jack Elliott said: "These
appointments reflect an acceleration of our business activities in the
Americas. We see significant opportunities for growth in the water and oil and
gas sectors in throughout the region, and for our new bridge engineering
division in North America. We are putting the right people in place to ensure
that we can take advantage of these opportunities. We are also establishing an
operational capability within Pure US, previously serviced by our
Calgary-based engineering group which will now be able to focus more on
providing training and technical support to our regional offices and


    Pure Technologies is an international technology company which has
developed patented technologies for inspection, monitoring and management of
critical infrastructure around the world.
    Pure operates from its headquarters in Calgary, Canada and through
subsidiaries in Maryland and New Jersey.
    Pure's proprietary product portfolio includes SoundPrint(R), a continuous
acoustic structural monitoring system for buildings, bridges and structures;
SoundPrint(R) AFO, a fiber-optic distributed acoustic sensing system for
monitoring and surveillance of pipelines; and SmartBall(R), a revolutionary
new leak detection technology for water, wastewater and hydrocarbon pipelines.

    Forward-Looking Statements

    This release contains forward-looking statements. Forward-looking
statements, without limitation, may contain the words "believes", "expects",
"anticipates", "estimates", "intends", "plans", or similar expressions.
Forward-looking statements are not guarantees of future performance. They
involve risks, uncertainties and assumptions and the Company's actual results
could differ materially from those anticipated. Forward-looking statements are
based on the opinions and estimates of Management at the date the statements
are made, and are subject to a variety of risks and uncertainties and other
factors that could cause actual events or results to differ materially from
those projected in the forward-looking statements. In the context of any
forward-looking information please refer to risk factors detailed in, as well
as other information contained in, the Company's filings with Securities
Regulators (www.sedar.com).

    (R) Registered Trademarks, property of Pure Technologies Ltd.
    (TM) Trademark, property of Pure Technologies Ltd.

    "The TSX Venture Exchange has not reviewed and does not accept
    responsibility for the adequacy or accuracy of this release"

    %SEDAR: 00006060E

For further information:

For further information: To find out more about Pure Technologies Ltd.
(TSX-V: PUR), visit our website at www.puretechnologiesltd.com Or contact
James E. Paulson, Chairman or Karen Keebler, Chief Financial Officer at (403)
266-6794 or e-mail to info@puretechnologiesltd.com

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