Pure Technologies Ltd. Announces New Leak Detection Contract and Finalization of WSSC Contract Negotiations

    CALGARY, Jan. 22 /CNW/ - Pure Technologies Ltd., TSX-V: PUR, announced
today that its subsidiary, Pure Technologies U.S., Inc., Columbia Maryland,
has been awarded a contract by the Sewerage and Water Board of New Orleans to
perform leak detection services using its SmartBall(R) leak detection
technology. The value of the contract is in excess of CAD$500,000. This is the
largest SmartBall(R) contract won by Pure to date and follows a smaller
successful inspection program completed for the Board in January, 2008.
    Pure also announced that its subsidiary, Openaka Inc., has concluded
negotiations on a previously announced engineering services contract for up to
CAD$21 million with Washington Suburban Sanitary Commission, Laurel, Maryland.
The contract has been approved by the Commission and work is scheduled to
commence immediately.


    Pure Technologies Ltd. is an international technology and services
company which has developed patented technologies for inspection, monitoring
and management of critical infrastructure around the world. Pure operates from
its headquarters in Calgary, Canada and through subsidiaries in Maryland, New
Jersey, and the UK. Pure's proprietary product portfolio includes
SoundPrint(R), a continuous acoustic structural monitoring system for
buildings, bridges and structures; SoundPrint(R) AFO, a fiber-optic
distributed acoustic sensing system for monitoring and surveillance of
pipelines; and SmartBall(R), a revolutionary new leak detection technology for
water, wastewater and hydrocarbon pipelines.

    Forward-Looking Statements

    This release contains forward-looking statements. Forward-looking
statements, without limitation, may contain the words believes, expects,
anticipates, estimates, intends, plans, or similar expressions.
Forward-looking statements are not guarantees of future performance. They
involve risks, uncertainties and assumptions and the Company's actual results
could differ materially from those anticipated. Forward looking statements are
based on the opinions and estimates of Management at the date the statements
are made, and are subject to a variety of risks and uncertainties and other
factors that could cause actual events or results to differ materially from
those projected in the forward-looking statements. In the context of any
forward-looking information please refer to risk factors detailed in, as well
as other information contained in, the Company's filings with Securities
Regulators (www.sedar.com).
    To find out more about Pure Technologies Ltd. (TSX-V: PUR), visit our
website at www.puretechnologiesltd.com.

    (R) Registered Trademarks, property of Pure Technologies Ltd.

    "The TSX Venture Exchange has not reviewed and does not accept
    responsibility for the adequacy or accuracy of this release"

    %SEDAR: 00006060E

For further information:

For further information: James E. Paulson, Chairman; or Karen Keebler,
Chief Financial Officer at (403) 266-6794, or e-mail to:

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