Pure Technologies Announces Senior Oil and Gas Appointment

    CALGARY, Oct. 4 /CNW/ - Pure Technologies Ltd (PUR-TSXV) announced today
that it has appointed Mr. Richard Fletcher as General Manager of its
newly-formed Oil and Gas Division. Mr. Fletcher holds a Master's Degree in
Mechanical Engineering from the University of Warwick (U.K.) and has over
twenty years of industry experience. He was previously a Senior Account
Manager with GE Infrastructure's PII Pipeline Solutions Group, and has an
extensive background in selling pipeline integrity solutions to the oil and
gas sector.
    Commenting on the appointment, Jack Elliott, Pure's Chief Operating
Officer said: Our new Oil and Gas division was formed to capitalize on the
high level of interest generated within this sector by the introduction of our
SmartBall(R) leak detection system. We needed an industry expert to help us
develop and execute a strategy to quickly deploy the technology throughout the
sector and we are delighted to have been able to attract a person of Richard's
caliber. His experience and his knowledge of the pipeline integrity business
will help ensure that SmartBall(R) will contribute positively to Pure's
revenues and profitability in the short term.
    Based in Pure's Calgary headquarters, Mr. Fletcher will work closely with
regional offices to market SmartBall and SoundPrint(R) AFO, Pure's fibre-optic
pipeline surveillance technology. He will also be responsible for developing
international markets for Pure's technologies in the oil and gas sector.

    About Pure Technologies Ltd.

    Pure Technologies is an international technology company which has
developed patented technologies for inspection, monitoring and management of
critical infrastructure around the world. Pure operates from its headquarters
in Calgary, Canada and through subsidiaries in Maryland and New Jersey.
    Pure's proprietary product portfolio includes SoundPrint(R), a continuous
acoustic structural monitoring system for buildings, bridges and structures;
SoundPrint(R) AFO, a fiber-optic distributed acoustic sensing system for
monitoring and surveillance of pipelines; and SmartBall(R), a revolutionary
new leak detection technology for water, wastewater and hydrocarbon pipelines.

    Forward-Looking Statements

    This release contains forward-looking statements. Forward-looking
statements, without limitation, may contain the words "believes", "expects",
"anticipates", "estimates", "intends", "plans", or similar expressions.
Forward-looking statements are not guarantees of future performance. They
involve risks, uncertainties and assumptions and the Company's actual results
could differ materially from those anticipated. Forward-looking statements are
based on the opinions and estimates of Management at the date the statements
are made, and are subject to a variety of risks and uncertainties and other
factors that could cause actual events or results to differ materially from
those projected in the forward-looking statements. In the context of any
forward-looking information please refer to risk factors detailed in, as well
as other information contained in, the Company's filings with Securities
Regulators (www.sedar.com).

    (R) Registered Trademarks, property of Pure Technologies Ltd.
    (TM) Trademark, property of Pure Technologies Ltd.

    "The TSX Venture Exchange has not reviewed and does not accept
    responsibility for the adequacy or accuracy of this release"
    %SEDAR: 00006060E

For further information:

For further information: about Pure Technologies Ltd. (TSX-V: PUR),
visit our website at www.puretechnologiesltd.com; Or contact James E. Paulson,
Chairman or Karen Keebler, Chief Financial Officer at (403) 266-6794 or e-mail
to info@puretechnologiesltd.com

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