Purchasing Power Harnessed at Marketplace to Grow Ontario's Green Economy

    TORONTO, May 11 /CNW/ - On May 12, 2009, the Greening Greater Toronto
Marketplace will play matchmaker to over 100 top procurement executives from
Ontario's largest retail, government and business organizations and 25 of
Ontario's most promising green technology companies.
    The Marketplace will harness over $50 billion of purchasing power from
organizations that have joined Greening Greater Toronto's Procurement
Leadership Council to help build Ontario's green tech sector and create jobs
by building relationships between buyers and green technology suppliers.
    "Tomorrow's event will be truly unique. In speed-dating-like fashion,
suppliers will showcase their products through fast-paced presentations,
demonstrations and exhibits," said David Pecaut, Greening Greater Toronto
Co-Chair, Chair of the Toronto City Summit Alliance, and Senior Partner and
Managing Director of The Boston Consulting Group. "Our Marketplace strives to
go beyond just a meet and greet and to facilitate actual deal flow to
Ontario's green tech sector. Should sparks start to fly, there are even
private meeting rooms for deal-making."
    The Greening Greater Toronto Marketplace is the joint collaboration of
the Toronto City Summit Alliance's Greening Greater Toronto initiative and the
Toronto Region Research Alliance. It is being featured as part of the Ontario
Centre of Excellence's Discovery '09 conference, Canada's foremost innovation
and commercialization event, which brings together over 1500 entrepreneurs,
investors, students, innovators, researchers, business and government leaders.
    "The Marketplace is where the rubber hits the road in the green economy.
This event will make it easier for buyers to know what is available here in
Ontario," said Courtney Pratt, Chairman and CEO of the Toronto Region Research
    The vendors will present green technologies and services that deliver
environmental benefits and positive business returns, and network with
procurement executives. Presenting companies include IBM, Encelium, CARMA
Industries, and Xerox.

    Place:    Greening Greater Toronto Marketplace at Discovery '09

              Metro Toronto Convention Centre, South Building, 222 Bremner

    Time:     9:40 am: Official Marketplace Opening. Bell-ringing ceremony &
              photo opp with:

              -  Hon. Gary Goodyear, Minister of State (Science &
                 Technology), Canada
              -  Hon. Ted McMeekin, Minister of Government Services, Ontario
              -  David Pecaut (Co-Chair, Greening Greater Toronto)
              -  Eva Ligeti (Co-Chair, Greening Greater Toronto & Executive
                 Director, Clean Air Partnership),
              -  Courtney Pratt, Chairman & CEO, Toronto Region Research
              -  Mark Romoff, CEO, Ontario Centres of Excellence

    Greening Greater Toronto (www.greeninggreatertoronto.ca), an initiative
of the Toronto City Summit Alliance, aims to make the GTA the greenest city
region in North America.

    The Toronto Region Research Alliance (www.trra.ca) works with corporate,
government and other partners to attract and expand innovative
research-intensive companies and to strengthen the Toronto region's public and
private capacity for research, development and innovation.

    The Toronto City Summit Alliance is a multi-sectoral coalition of civic
leaders who develop and support initiatives addressing issues critical to the
future health and wealth of the Toronto region. Over 6000 volunteers have been
involved in Alliance initiatives.

For further information:

For further information: Media Inquiries and Accreditation: Chris
Conrath, Environics Communications, (416) 969-2716, cconrath@environicspr.com;
To find out more or to get involved: Michael Sherman, Greening Greater
Toronto, (416) 308-4107, michael.sherman@torontocitysummit.ca

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