PUMA(R) Launches new "Access all Areas" Motorsport Website to Celebrate 10th Anniversary in Racing

    - Sportlifestyle Brand Marks Milestone With Fan Initiative

    HERZOGENAURACH, Germany, April 7 /CNW/ - PUMA(R) this week launched its
Access All Areas motorsport campaign in celebration of its 10th anniversary in
elite motorsport. Capitalizing on professional associations with BMW Sauber
F1, ING Renault F1, Red Bull Racing, Scuderia Ferrari and Scuderia Toro Rosso
within Formula One, and Ducati in Moto GP and SBKs, the brand launched
http://www.pumamotorsport.com as a central hub for news, opinions and
experiences enabling fans to live the glamorous motorsport lifestyle
    Dubbed Access All Areas, the PUMA Motorsport website will give fans the
opportunity to contribute editorially to the site, with some fans being given
exclusive behind-the-scenes access at Grand Prix weekends to meet PUMA teams
and drivers and report on their experiences.
    Access All Areas will feature regular columns from Formula One driver
Anthony Davidson and former driver David Coulthard. A comprehensive editorial
team will provide news and opinion pieces as the motorsport seasons develop,
and exclusive access to PUMA teams will form the basis of eye-opening features
that spotlight the inner workings of elite racing.
    PUMA has been designing and creating footwear and apparel for top teams
and drivers since 1999. PUMA's involvement in motorsport began with its
partnership with Williams F1. Since then, PUMA has partnered with other key
drivers and teams including Benetton, Arrows, Prost, BAR - Honda, ING Renault,
Sauber Petronas, Jordan Ford, Minardi F1, Panasonic Toyota and Jaguar Racing.
In the world of motorsport, PUMA has been there at every turn.
    PUMA is also a valued partner of Ducati, Red Bull Racing and Scuderia
Toro Rosso. In 2005, PUMA partnered with Scuderia Ferrari, the oldest, most
respected and successful team in Formula One. Continually dedicated to
innovation and design, PUMA meets the technological needs of the teams and
drivers in an ever-demanding sport. These performance products have also been
transformed into cult favorites within the consumer market in both lifestyle
and fashion arenas.

    PUMA is one of the world's leading sportlifestyle companies that designs
and develops footwear, apparel and accessories. It is committed to working in
ways that contribute to the world by supporting Creativity, SAFE 
Sustainability and Peace, and by staying true to the values of being Fair,
Honest, Positive and Creative in decisions made and actions taken.
    PUMA starts in Sport and ends in Fashion. Its Sport Performance and
Lifestyle labels include categories such as Football, Running, Motorsports,
Golf and Sailing. The Black label features collaborations with renowned
designers such as Alexander McQueen, Yasuhiro Mihara and Sergio Rossi. The
PUMA Group owns the brands PUMA, Tretorn and Hussein Chalayan. The company,
which was founded in 1948, distributes its products in more than 120
countries, employs more than 9,000 people worldwide and has headquarters in
Herzogenaurach/Germany, Boston, London and Hong Kong. For more information,
please visit http://www.puma.com.

For further information:

For further information: For European press enquiries, contact: Clara
Mattioli, Tel: +49-9132-81-2961, clara.mattioli@puma.com; For International
press enquiries, contact: Jenny Dong, Tel: (617) 488-1009,

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