PUMA(R) Canada hires on Slavin Agency.

    Slavin Agency to represent PUMA Black Station collections across Canada.

    MONTREAL, Nov. 16 /CNW/ - PUMA(R) Canada, is proud to announce that the
Slavin Agency will represent its fashion, luxury and near-luxury PUMA Black
Station collections from coast to coast, beginning with the Fall/ Winter 2008
    The PUMA Black Station defines Sport- Fashion creating distinctive
products for real people, fusing the style of fashion with the comfort and
performance of sport. Most noted for its footwear design collaboration with
Alexander McQueen, the PUMA Black Station also includes collections from
Mihara Yasuhiro, Alexander Van Slobbe, Rudolf Dassler Schufabrik and the Black
    "PUMA has well defined goals, and one of our most exciting initiatives is
the development of our fashion pillar" states Ted Fletcher, President of PUMA
Canada. "In order to effectively service these initiatives, it is important
that we align our company and brand with high profile and credible sales
representation that have experience in the luxury and near luxury channel of
distribution. With Steven Slavin and the Slavin Agency, we are partnering with
a sales organization of high esteem, incredible passion and a strong track
record building some of the world's most renowned fashion brands in the
Canadian marketplace."
    Founded in 1978, SLAVIN AGENCY is a wholesale multi-brand sales agency,
representing the most sought after international apparel, footwear and
accessory brands in the world. Based out of Toronto, Canada, our 15,000 sq.ft
showroom allows us to showcase each of our brands in their optimum setting.
Our feng shui influenced environment, plasma lounge/bar, and 100 ft runway
capacity are just a few features that enhance the sensory experience. "Adding
Puma Black Station products to our existing portfolio, is a pinnacle
achievement in our agency evolution. We have worked very closely with the PUMA
Canada team in the past, and look forward to positioning these world class
product lines in the top tier stores throughout this country." states Steven
Slavin, agency owner.
    Slavin Agency will begin presenting the Fall / Winter 2008 PUMA Black
Station collections the week of November 19th, 2007.

    PUMA(R) is the global athletic brand that successfully fuses influences
from sport, lifestyle and fashion. PUMA's unique industry perspective delivers
the unexpected in sportlifestyle footwear, apparel and accessories, through
technical innovation and revolutionary design. Established in Herzogenaurach,
Germany in 1948, PUMA distributes products in over 80 countries. For further
information please visit www.puma.com.

For further information:

For further information: Sheila Roberts, PUMA Canada, Senior Marketing
Manager, (416) 481-7862 ext.24

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