PUMA Supports Environmental Movie 'HOME'

    HERZOGENAURACH, Germany, June 2 /CNW/ -- Sportlifestyle company PUMA
supports the environmental movie "HOME," directed by Yann Arthus-Bertrand,
photographer and author of "Earth From Above", and produced by Luc Besson. The
movie will be released worldwide on 5 June 2009 --- the World Environment Day
--- in cinemas, on DVD, and for free on television and the Internet. Through
the PUMAVision category puma.creative PUMA will endorse showings of the movie
in cultural institutions in Africa and beyond.

    The documentary about environmental issues, which was filmed across fifty
countries and shot entirely from the sky in high definition, offers a powerful
commentary on the major environmental and social issues challenging our world
and calls for a new awareness that protecting the earth is indispensable. It
is the result of a collaboration between the photographer Yann
Arthus-Bertrand, the producer and director Luc Besson and Francois-Henri
Pinault, the Chief Executive of the French luxury group PPR -- the majority
shareholder of PUMA and the world exclusive partner of HOME.

    "Creating awareness of our environment's emergency state is crucial and
the first step for an improved handling of our natural resources," said Jochen
Zeitz, Chairman and CEO of PUMA. "In line with our PUMAVision concept, PUMA
has implemented numerous environmental initiatives through various programs
that aim at reducing our 'paw print' --- the effects that PUMA's operations
and actions have on the environment. The HOME film inspires us to work towards
making a positive contribution to our planet. We hope that it will inspire
audiences everywhere," he added.

    puma.creative funds the screening of HOME at the Planetarium in Cape Town
in South Africa, at the National Museum of Nairobi in Kenya and at the
Institute of Contemporary Art (ICA) in Boston, organized in cooperation with
the French Cultural Service amongst others.

    It is the first movie to be released simultaneously across all media and
all continents. The simultaneous worldwide release provides as many people as
possible with the opportunity to watch this profound documentary as a global
collective. Any proceeds from the sale of merchandising products related to
the film will be donated to the organization www.goodplanet.org.

    PUMAVision unites all PUMA initiatives that come under the heading
'Corporate Social Responsibility', giving them a coherent direction and
framework. It comes from a vision of a world that is better than the one we
know now -- a world that is safer, more peaceful and more creative. The
PUMAVision programs puma.safe, puma.peace and puma.creative reflect PUMA's
commitment to social and environmental responsibility and define the
partnerships and initiatives PUMA will support and pursue.

    For more information about the film, visit http://www.home-2009.com

    PUMA is one of the world's leading Sportlifestyle companies that designs
and develops footwear, apparel and accessories. It is committed to working in
ways that contribute to the world by supporting Peace, Creativity, and SAFE
Sustainability, and by staying true to the values of being Fair, Honest,
Positive and Creative in decisions made and actions taken. PUMA starts in
Sport and ends in Fashion. Its Sport Performance and Lifestyle labels include
categories such as Football, Running, Motorsports, Golf and Sailing. The Black
label features collaborations with renowned designers such as Alexander
McQueen, Yasuhiro Mihara and Sergio Rossi. The PUMA Group owns the brands
PUMA, Tretorn and Hussein Chalayan. The company, which was founded in 1948,
distributes its products in more than 120 countries, employs more than 9,000
people worldwide and has headquarters in Herzogenaurach/Germany, Boston,
London and Hong Kong. For more information, please visit www.puma.com

    About PPR
    PPR develops a portfolio of high-growth global brands. Through its
Consumer and Luxury brands, PPR generated sales of euro 20.2 billion in 2008.
The Group is present in 94 countries and territories with approximately 88,000
employees. PPR shares are listed on Euronext Paris (FR 0000121485, PRTP.PA,

    To explore the universe of PPR brands go to www.ppr.com: Fnac, Redcats
Group (La Redoute, Vertbaudet, Somewhere, Cyrillus, Daxon, Ellos, The
Sportsman's Guide, The Golf Warehouse and brands of the plus-size division),
Conforama, CFAO, Puma and the Luxury brands of Gucci Group (Gucci, Bottega
Veneta, Yves Saint Laurent, Balenciaga, Boucheron, Sergio Rossi, Alexander
McQueen and Stella McCartney).


For further information:

For further information: Kerstin Neuber - Corporate Communications of
PUMA AG, +49-9132-81-2984, kerstin.neuber@puma.com, or Charlotte Judet - Press
Office of PPR, +33-1-45-64-65-06, cjudet@ppr.com, or Cindy Germanaud - Press
Office of PPR, +33-1-45-64-61-57, cgermanaud@ppr.com Web Site:

Organization Profile


More on this organization

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890