HERZOGENAURACH, Germany, Sept. 16, 2011 /CNW/ -
PUMA Introduces A Recycled Suede in the 'Clever Little Bag'
Sportlifestyle company PUMA introduces PUMA Re-Suede. PUMA took one of
the Brand's most well-known and iconic shoes, the Suede, and re-tooled
each component with the highest degree of recycled materials,
delivering sustainable style through an unforgettable look.
An icon of culture, the original PUMA Suede was a 70's statement shoe,
an 80's Hip-Hop must-have and ever present in the alternative music
scene of the 1990's.Famous for its bright colours, suede material, and
custom lacing techniques, the PUMA Suede now stands for another
The PUMA Re-Suede has been developed using the latest materials and
processes in eco-friendly product innovation. Every aspect of the shoes
has been designed with environmental impact in mind including the
upper, sockliner, laces and sublining...all made with 100% recycled
materials and an innovative new outsole material.
The synthetic ultra suede upper material is created by Toray, leaders in
the development of environmentally-responsible materials. The synthetic
suede is comprised of 100% recycled polyester fibers, produced by a
chemical recycling process that reduces the energy consumption and the
CO2 emission by 80% compared to the production of virgin materials.
Additionally, the PUMA Re-Suede outsole is made from Double R Rice
Rubber, which replaces a portion of the rubber content with a rice husk
filler, reducing the overall rubber needed, and saving considerable
fossil fuel energy in manufacturing and agricultural resources.
The new footwear is incredibly light weight, thereby reducing the fossil
fuels needed in transport, saving 15 tons of carbon emissions for every
ten-thousand pairs shipped. The Re-Suede will be sold in PUMA's Clever
Little Bag, a cutting-edge innovation in sustainable packaging that
replaces traditional shoeboxes.
For more information, visit: http://www.puma.com/cleverlittlebag
For further information:
Media Contact: Mary Mitchell, Mary.Mitchell@edelman.com, +44(0)203-047-2108