pulp&fiber to revamp Z103.5 FM visual campaign

    pulp&fiber join hit radio station Z103.5 to convert award-winning sound
    to sight

    TORONTO, May 19 /CNW/ - Marketing and printing powerhouse pulp&fiber
(www.pulpandfiber.com), located just west of the entertainment district at 822
Richmond Street West, is set to launch a new visual campaign to bring party
pioneer Z103.5 FM's on-air experience to life. Z103.5FM, known for its
high-energy sound and unmistakable 'live to air' and 'party patrol' programs,
coupled with pulp&fiber's in-depth marketing strategies and original design
concepts will help bring the on-air energy into their marketing, advertising
and event concepts.
    "People will really see a new Z103.5 this summer. From their billboards
to website, our marketing strategies for Z103.5 are very representative of
their listeners; fast-paced, technology savvy, socialites," says Jesse Carere,
pulp&fiber Marketing Director. "We will implement new tactics that are
eye-catching and appeal to their demographic, the way their sound does."
    Beginning with Z103.5 Summer Rush, pulp&fiber's redesigned visual
campaign plans to showcase the Z103.5 experience through modern advertising, a
complete website overhaul, new design models for all print materials and
unique marketing strategies that will help invent a new in-person experience
at parties and events. pulp&fiber's unique program creates a visual brand that
will help to capture the ideas and energy of Z103.5FM on-air programming.
    "Z103.5 are on-air experts in their demographic, our objective is to
create a visual experience that embodies that," says Art Mandalas, pulp&fiber
Creative Director. "We plan to bring Z103.5's graphics and online material up
to speed with their on-air concepts and how they communicate in their
programming. Z103.5 is ahead of everyone in their category, our focus is
developing an up-to-date brand identity that represents their sound through
visual content in print and online."

    About Pulp and Fiber

    Pulp&fiber is a full service marketing, design and print agency based in
Toronto Ontario. Made up of industry experts, pulp&fiber implements creative
substance in all brand strategies from name development and logo creation, to
print production and execution. As the pioneers in nightlife marketing,
pulp&fiber have created concepts and branding components that have set the
standard for Toronto nightlife.

    About Z103.5 FM

    Z103.5 FM is Toronto's ONLY Top 40 music radio station broadcasting to
the greater Toronto area with signal coverage into other key markets including
Kitchener-Waterloo, Hamilton and Barrie. Z103.5 began broadcasting this format
in 1995 and has grown to become Southern Ontario's ONLY Contemporary Hit Radio
station, appealing to listeners from 12-49 but specifically targeting young
adults 18-34.

For further information:

For further information: For interview or story opportunities please
contact Kristine Okolita, Public Relations, pulp&fiber, (O) (416) 361-0030,
(E) Kristine@pulpandfiber.com, www.pulpandfiber.com

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