PTPA Media to Announce Award Winning Family Products

    PTPA Media Inc. launches, a web site dedicated to
    promoting parent tested and parent approved products while acting as an
    objective source for media, consumers and retailers.

    TORONTO, Jan. 29 /CNW/ - PTPA Media Inc. launches an award based web site
to feature top parenting products as tested by Parents for Parents. PTPA Media
aims to provide an objective source for the Media, retailers and consumers for
the best family products while providing manufacturers with the opportunity to
extend their PR reach by using the award winner seal by PTPA Media to promote
and differentiate their product.
    Manufacturers across North America submitting their products to PTPA for
review, will be assessed by parent reviewers for usefulness, quality and
innovation. The award winning companies will have the ability to display the
PTPA media seal on their product packaging and web site thereby
differentiating themselves as "award winning" over their competitors.
    The immediate benefit to award winners will be the publicity generated by
PTPA Media for the winning product through a unique PR campaign targeted at
building brand and product awareness.
    With the growing number of "Mompreneurs" and home based businesses, PTPA
Media is the PR tool needed to help these businesses expand their reach. "The
valuable products and services offered by these manufacturers is often
overlooked due to lack of funds for advertising and promotion. The PTPA Media
seal will help garner the publicity and recognition they deserve and help them
stand out above the rest," says Kathryne May, Director of PTPA Media.
    The PTPA Media web site will also allow the consumer to rate and comment
on products listed on the site through a 5 star rating system. This process
will provide the consumer with the necessary information to make an informed
decision when spending their hard earned disposable income.

    About PTPA Media

    PTPA provides an objective means to discover, appraise and promote new
products designed to enrich family living. Products range from baby clothing,
toys and accessories to parent-centric creations that enhance day to day life.

For further information:

For further information: about this topic, or to schedule an interview,
please contact Kathryne May at (416) 919-3053 or via e-mail at

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