Province Gives Boost To Great Ontario Salmon Derby

    Funding To Help Reel In More Visitors To Ontario

    TORONTO, June 24 /CNW/ - With participation exceeding 25,000, the Great
Ontario Salmon Derby has become the world's largest freshwater fishing derby,
and the McGuinty government is providing $50,000 to attract even more anglers
and spectators, Jim Bradley, Minister of Tourism announced today.
    "The Great Ontario Salmon Derby provides a boost to the economy of
communities along the shores of Lake Ontario - and an unforgettable experience
for visitors," said Bradley. "Tourists fishing for the perfect outdoors
vacation will find what they are looking for here in Ontario."
    The funding will help market the derby across Canada and in U.S. border
states, through print advertising. Event organizers expect the Derby to
generate more than $10 million in economic impact to the region.
    "Thanks to the Ontario government's support of our marketing efforts, we
can attract more participants to our salmon derby and showcase Ontario as the
best choice for sport tourists," said Walter Oster, Chairman and CEO, Canadian
National Sportsmen's Shows.
    The derby takes place from July 7 to August 25, along the shores of Lake
Ontario, from Oshawa to St. Catharines. It draws visitors from across Canada
and American border states, with more than 65 per cent of visitors traveling
from at least 100 kilometres away. The average length of stay for most
visitors is two days.
    "Every year, the Great Ontario Salmon Derby brings visitors to our many
beautiful lakeside communities where they can have fun, relax and explore
cultural, culinary and historical experiences," said Bradley. "The McGuinty
government is pleased to promote this Ontario tourism success story."

    Disponible en français


For further information:

For further information: David Oved, Minister's Office, (416) 314-1400;
Gary Wheeler, Communications Branch, (416) 325-8391

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Ontario Ministry of Tourism

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