Protexis RED Launches on, Enabling Open and Efficient Digital Content Distribution

    Breakthrough in ESD Marks Turning Point for Online Retailers and Software

    VANCOUVER, BRITISH COLUMBIA, March 7 /CNW/ - Protexis, a leader in
digital content distribution, today announced that TigerDirect, Inc., one of
the industry's top computer and computer product retailers, has integrated the
Protexis RED(SM) (Retail Electronic Distribution) solution with its online
retail site, enabling the open and efficient distribution of digital content.
Consumers can now purchase and immediately download software from

    Protexis RED, a breakthrough in electronic software distribution (ESD),
directly connects software publishers with online retailers to efficiently
extend the availability of downloadable digital software. According to IDC,
the ESD market currently stands at $3 billion, and is expected to triple by
the end of the decade.

    "RED is ground-breaking. It has allowed us to enter the business of
digital content distribution," said Russell Strunk, executive VP of marketing
for TigerDirect. "Our customers will be delighted to discover a growing
inventory of popular software titles available for download and a seamless
shopping experience."

    Most retailers aren't yet participating in ESD, and those that are must
either negotiate multiple licensing and electronic distribution agreements
with publishers individually, or engage an outsourced e-commerce provider to
"plug in" a separate software download store. These types of agreements aren't
scalable, and result in the loss of customer ownership. This hinders sales by
reducing opportunities for building the customer relationship and up-selling,
in addition to the interrupted shopping experience, which can lead to
abandoned carts.

    At the same time, content publishers are limited by a lack of efficient
distribution options to reach the aggregate market of consumers shopping at
online retailers. To not reach these customers is a huge lost opportunity for
publishers, especially since, according to a 2006 issue of Internet Retailer
magazine, the top 25 online retail sites averaged 153 million unique visitors
per month in 2005.

    By directly linking publishers with retailers and providing seamless
integration, RED solves these issues. The open, neutral and efficient RED
distribution system allows online retailers to instantly access a growing
digital inventory of software titles and their accompanying merchandising
data. Retailers maintain their customer relationships and deliver content
through an integrated shopping experience, while enabling publishers to
dramatically increase their reach and revenue.

    "Although ESD has existed for over a decade, software publishers and
online retailers have not had an open and efficient means to participate,
until we launched RED," said Karl Hirsch, CEO of Protexis. "We're generating a
lot of interest from publishers and retailers alike, and believe that
TigerDirect's implementation demonstrates the beginning of a shift in the
market toward our open approach to ESD."

    "We're thrilled to be a part of this new shift in ESD that opens up the
online retail market for software publishers," said George Kafkarkou, senior
vice president, worldwide consumer and SMB sales, for CA. "In addition to
increased revenue opportunities, we now have full visibility into our online
retail sales activity."

    To access and download the newly available content made available by RED
at TigerDirect, consumers can visit:, where they can
purchase and download new software titles, checking out using one integrated
shopping cart.

    About Protexis

    Protexis is a leader in digital content distribution. The company's
RED(SM) system enables the first and only open, neutral and efficient network
for online digital content distribution. Protexis brings retailers and
publishers together, giving them trusted control to reach an expanded global
community of millions of customers efficiently and securely. Protexis
currently serves large online retailers and over 2,000 software publishers.
The company holds a total of four issued and 12 pending United States and
international patents, and continues to focus on increasing its portfolio of
intellectual property. Protexis is privately held, with headquarters in
Vancouver, British Columbia, and offices in Seattle, Washington. For more
information, please visit

For further information:

For further information: Protexis Erin Kampf, 604-806-3398 or The Hoffman Agency Ali Randall, 303-327-5461

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