Software Publishers Using Protexis RED Now Have Access to Millions of
Additional Shoppers Each Month
VANCOUVER, BRITISH COLUMBIA, August 21 /CNW/ - Protexis, the leader in
digital content distribution for retailers, today announced it has launched
its RED Catalog through Microsoft's Web site for digital downloads, Windows(R)
Software publishers using Protexis RED(SM) (Retail Electronic
Distribution) can now offer their downloadable software titles to millions of
unique shoppers every month and potentially greatly increase their company's
bottom line. Publishers can add their titles to the RED Catalog at Protexis'
Web site (www.protexis.com).
Microsoft Corp. announced the launch of the redesigned Windows
Marketplace Web site in August 2006 with various enhancements, including the
addition of integrated electronic software distribution through Microsoft's
digital locker. The digital locker feature enables customers to purchase and
download software with increased safety and security and to track purchase
history and store software license information.
"We're excited to have joined forces with Microsoft's Windows Marketplace
and to enable software publishers to reach millions of additional customers
through the combination of Protexis RED and Microsoft's digital locker," said
Karl Hirsch, CEO of Protexis. "We're entering a new era of digital
distribution that demands scale and efficiency, and Protexis is proud to play
a significant part in it."
Announced in November of last year, Protexis RED is a system that enables
open, efficient digital content distribution through its growing network of
established online retailers and large shopping sites. RED is a leap forward
from current outsourced e-commerce models, part of a natural evolution that
fully leverages the Internet for digital content distribution. RED seamlessly
connects to online retailers with ready digital content and all necessary
merchandising data, allowing retailers to maintain their consumer
relationships and send revenue to the top line.
Currently available for electronic software distribution (ESD), RED
connects software publishers with online retailers to efficiently extend the
availability of digital software in a seamless shopping experience.
"We are pleased to be working with Protexis and its partner software
publishers to bring more popular downloadable software titles to consumers,"
stated Kirk Beardsley, senior director of the Software Protection and Commerce
Group at Microsoft. "The Windows Marketplace and the integrated digital locker
allow customers to discover and confidently download not only Microsoft's
flagship products, but also the best products available through partners like
Protexis RED enables publishers to dramatically increase their reach and
revenue by offering digital content through an expanded set of RED retailers.
RED offers better margin for publishers than current alternatives. When
publishers enroll a product into RED, they only have to upload and enroll it
once to be able to offer it to any number of retailers participating in RED.
Publishers not only have new avenues to sell their products, but also have
full visibility and technology-based verification of where and how many
products have sold.
Protexis is a leader in digital content distribution. The company's
patented RED(SM) system enables the first and only open, neutral and efficient
network for retail digital content distribution. Protexis brings retailers and
publishers together, giving them trusted control, to reach an expanded global
community of millions of customers, efficiently and securely. Protexis
currently serves large online retailers and over 1,800 software publishers.
The company holds a total of four issued and 12 pending United States and
international patents, and continues to focus on increasing its portfolio of
intellectual property. Protexis is privately held, with headquarters in
Vancouver, British Columbia, and offices in Seattle, Washington. For more
information, please visit www.protexis.com.
The names of actual companies and products mentioned herein may be the
trademarks of their respective owners.
For further information:
For further information: The Hoffman Agency Ali Randall, 303-327-5461