Protexis and Activision Enter Digital Distribution Agreement

    Best-selling "Call of Duty" Video Game Franchise and Additional
Activision Titles Added to Protexis RED Catalog

    VANCOUVER, BRITISH COLUMBIA, October 9 /CNW/ - Protexis, the leader in
digital content distribution for retailers, today announced that the company
has entered a digital distribution agreement with Activision, Inc., a leading
international publisher of interactive entertainment software products.

    "The signing of our agreement with Activision serves as further
validation by a leading software publisher of the value of digital
distribution," said Karl Hirsch, CEO of Protexis. "This agreement, featuring
the blockbuster 'Call of Duty(R)' series, is just the beginning of our
relationship with Activision, which will grow over time -- and will ultimately
accelerate retail adoption of RED(SM)."

    Under the terms of the agreement, Protexis has added Activision's
top-selling PC video games to its RED (Retail Electronic Distribution)
catalog, including Activision's leading games "Call of Duty," "Call of Duty:
United Offensive(R)," "Call of Duty 2," and "Vampire: The Masquerade -
Bloodlines." These titles are now available for RED retailers.

    "We're pleased to have entered into a partnership with Protexis," stated
Jon Estanislao, senior manager, online publishing, Activision, Inc. "Digital
distribution through established online retailers is important to Activision.
Through the growing Protexis RED retail network, Activision will be able to
reach an even greater number of gamers and increase its bottom line."

    Protexis launched RED, the company's flagship service designed
specifically for online retailers, in 2006. Underscored by the digital
distribution agreement with Activision, the RED catalog has high-volume
titles, and the games category is growing fast.

    Protexis' retail digital distribution model is experiencing rapid
adoption and is quickly becoming more appealing to online retailers as a
source of revenue gain. By using RED, online retailers can quickly and
efficiently enter the exploding market for digital content distribution
without having to outsource the shopping experience.

    About Protexis

    Protexis is the leader in digital content distribution for retailers. The
company's patented RED(SM) system enables the first and only open, neutral and
efficient network for online digital content distribution. Protexis brings
retailers and publishers together, giving them trusted control, to reach an
expanded global community of millions of customers, efficiently and securely.
Protexis currently serves large online retailers and over 2,000 software
publishers. The company holds a total of four issued and 12 pending United
States and international patents, and continues to focus on increasing its
portfolio of intellectual property. Protexis is privately held, with
headquarters in Vancouver, British Columbia, and offices in Seattle. For more
information, please visit

    RED is a service mark of Protexis.

    Activision, Call of Duty, and United Offensive are registered trademarks
of Activision Publishing, Inc. All rights reserved.

For further information:

For further information: The Hoffman Agency for Protexis Ali Randall,

Organization Profile


More on this organization

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890