ProPay Hires Rare Method for Brand and Digital Expertise

    SALT LAKE CITY, Feb. 19 /CNW/ - Rare Method (TSX-V: RAM) has won an
interactive marketing and website design assignment for ProPay, a leading
credit card processing and electronic payment services company. ProPay leads
the market in providing simple, secure and affordable credit card processing
and electronic payment services for businesses ranging from the small,
home-based entrepreneur to multi-billion-dollar enterprises. ProPay also leads
the payment market in the development of end-to-end data security solutions
and alternative payment options that can significantly reduce risks and
operating costs. ProPay, a privately held company headquartered in Orem, Utah,
was recently added as the alternative payment system for eBay.
    "ProPay is fast becoming one of the leading credit card processing
companies in North America as we continue to add new services and expand our
markets," comments Bryce Thacker, Executive Vice President of Sales and
Marketing at ProPay. "New services, such as our data security outsourcing
services and the recent addition of services for eBay PowerSellers are quickly
evolving ProPay and the ways we are serving our customers. To ensure our brand
keeps pace, we have engaged Rare Method to assist us with our brand building
and online marketing efforts. We see a great fit between our two companies
given Rare Methods innovations around digital advertising and integrated
    The relationship between Rare Method and ProPay will focus primarily on
building the ProPay brand, and raising awareness of ProPay and its products by
developing and implementing an integrated, online marketing campaign.
    "We are extremely excited about this assignment and our growing
relationship with an online industry leader," comments David Blain, Executive
Vice President of Business Development for Rare Method. "In these economically
challenging times, we are still seeing growth in online marketing, and being
chosen by an online industry leader further solidifies our own leadership in
this fast-growing sector of marketing."

    About Rare Method Interactive Corp.

    Rare Method is a leading integrated agency that leverages technology to
make marketing more effective and accountable. Rare Method offers a full range
of marketing services including marketing strategies, creative, technology
development, media planning & management, campaign analytics, reporting &
optimization. Rare Method has approximately 80 employees in Calgary, Alberta
and Salt Lake City, Utah and was recognized in 2008 as one of the top 25
employers in Canada by the Queen's School of Business, Queen's Centre for
Business Venturing and Hewitt Associates and as one of Canada's fastest
growing companies by Profit magazine.

    About ProPay

    Since 1997, ProPay has led the market in providing simple, safe and
affordable credit card processing and electronic payment services for
businesses ranging from the small, home-based entrepreneur to
multi-billion-dollar enterprises. ProPay understands the unique needs of these
businesses and has created merchant services specifically for them. With
ProPay, merchants can set up an account online and begin accepting credit
cards without buying special equipment and making long-term commitments or
investments. ProPay leads out in educating merchants of every size about how
to reduce or eliminate the risk of touching or holding sensitive cardholder
data. The company also leads the payments market in the development of secure
end-to-end solutions for protecting sensitive data and alternative payment
options that significantly reduce business costs.

    Neither TSX Venture Exchange nor its Regulation Services Provider (as
    that term is defined in the policies of the TSX Venture Exchange) accepts
    responsibility for the adequacy or accuracy of this release.

For further information:

For further information: Rare Method Investor & Media inquiries: Mr. Tom
Short, President, Rare Method, (403) 543-4500 or; Mr.
Sam Grier, Principal, Stirling Investor Relations, (403) 229-2115 or

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Rare Method Interactive Corp.

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