-Canadian women name the purse their most essential fashion accessory -
TORONTO, June 22, 2011 /CNW/ - Now that summer's finally here, women across the country are flaunting a bevy of new seasonal
bags. And whether they're sporting totes, shoulder bags or satchels,
there's no denying it - women "heart" their handbags. In fact,
according to a recent survey by Angus-Reid on behalf of Crystal Light, 44 per cent of Canadian women say the purse is their most essential fashion accessory - and 16 per cent openly admit to having a full-on
To celebrate women's love affair with the purse, Canadians are invited
to vote for the first-ever Crystal Light Designer Purse Challenge
Winner at Facebook.com/CrystalLightCanada. Featured purses were designed by aspiring fashion students and
selected by a panel of judges led by supermodel Stacey McKenzie. The
winning designer will take home $5,000, while voters have the chance to
win one of the finalist bags filled with $1000 worth of gifts.
"Purses are to fashion what Crystal Light is to water - a fabulous accessory," said celebrity judge and renowned
fashion icon, Stacey McKenzie. "Discovering up-and-coming designers by
supporting a program like this is inspiring and makes me excited for
the future of Canadian fashion."
Earlier this spring, a select group of aspiring design students were
invited to create the "ultimate handbag" based on creativity,
uniqueness, feasibility of design and flavour inspiration. The final
four were selected at an event held last night at Toronto's Design
The Crystal Light Designer Purse Challenge celebrates Canadian women's
passion for their purses, along with one of their favourite purse
accessories, water. While more than half of women (55 per cent)
consider water bottles essential to carry in their purses to stay
refreshed throughout the day, a surprising 63 per cent of women say
they don't drink as much water as they know they should. To prevent the
summer heat and busy schedules from squeezing bodies dry, Crystal Light
is encouraging women to add flavour to their water to make hydration
"We've spent a lot of time talking to women. They love their purses.
They carry water in them but often have a tough time keeping themselves
hydrated," says Kevin Smith, Crystal Light. "Hopefully through this
program we'll help raise awareness of an easy and enjoyable solution to
make water an integral part of their day - adding a pack of Crystal
For the love of purses
According to the survey, a third of Canadian women say they would rather
have a brand new bag over a brand new partner. Some purses even have
women seeing green as 25 per cent of survey participants admitted
they've suffered from purse envy when spotting other women's handbags.
And did you know that purses and "purse-o-nality" can go hand in hand?
More than half of respondents (55 per cent) feel their choice of purse
typically describes their personality, and some (23 per cent) even
match their purse to their mood or how they're feeling.
From May 10th to 12th, 2011 an online survey was conducted among 1,051
randomly selected Canadian women who are Angus Reid Forum panelists.
The margin of error—which measures sampling variability is +/- 3.1%, 19
times out of 20.
The results have been statistically weighted according to the most
current education, age, and region Census data to ensure a sample
representative of the entire female adult population of Canada.
Discrepancies in or between totals are due to rounding.
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Northfield, Ill.-based Kraft Foods Inc. (NYSE: KFT) is a global snacks
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Dow Jones Industrial Average, Standard & Poor's 500, Dow Jones
Sustainability Index and Ethibel Sustainability Index. For more
information, visit www.kraftfoodscompany.com and www.facebook.com/kraftfoodscorporate. In Canada, company brands include Kraft Dinner macaroni and cheese,
Christie cookies and crackers, Kool-Aid and Del Monte beverages,
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SOURCE Kraft Foods
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