Profile 2009 - Production industry faces challenges ahead

    OTTAWA, Feb. 19 /CNW Telbec/ - The Canadian production industry is facing
challenges ahead on two fronts - the current economic crisis, and uncertainty
over how Canadian content will reach audiences over digital platforms,
according to the latest figures released today in Profile 2009. What is needed
to mitigate these factors and maintain the 131,600 jobs the sector creates,
says the report, is a balanced approach to policy, regulation and industry
    Profile is an annual economic report published by the Canadian Film and
Television Production Association (CFTPA) in collaboration with the
Association des producteurs de films et de télévision du Québec (APFTQ), and
the Department of Canadian Heritage.
    The new figures show that there's been an overall four per cent increase
in activity when averaging out the numbers for the industry's three main
production segments: Canadian production, foreign location and service
production, and broadcaster in-house production. Looking specifically at
Canadian production levels, the figures actually point to a seven per cent
decline in Canadian television activity in 2007/2008, and a similar decline in
the total volume of theatrical films made by Canadian producers.
    While Canadian producers made gains in exports, up 17 per cent to almost
$2 billion in 2007/2008, the number of international treaty co-productions
dropped by 48 per cent to $298M -- the lowest level in a decade. Without new
approaches to access and funding, the current numbers will continue to slide,
says the report.
    A growth market for Canadian producers is the development of innovative
new-media content. However, the report says, copyright reform, on-going terms
of trade negotiations with the broadcasters, and a balanced approach to future
content licensing are the true key measures needed to ensure the viability of
Canadian producers, broadcasters, and other key stakeholders across the
    The full copy of Profile 2009 is available online at

    About us:

    The CFTPA is a non-profit trade organization that works on behalf of
almost 400 companies engaged in the production and distribution of
English-language television programs, feature films, and interactive media
products in all regions of Canada. More specifically, it promotes the general
interests of its members provincially, federally, and internationally;
negotiates and manages labour agreements with guilds and unions; administers
copyright collectives; trains new industry entrants through four internship
programs; and undertakes a number of other specific initiatives that help
increase awareness and enhance communication within the Canadian and
international production communities.

    The APFTQ represents the vast majority of film and independent production
companies in Quebec. It represents and defends the interests of its members
with governments and film- and television- related organizations, both federal
and provincial; offers its members consulting services on industrial
relations, copyright, financing and taxation; negotiates collective agreements
with Quebec-based artists' associations and technicians' unions; organizes an
annual convention involving the industry's key players; publishes an annual
economic profile of the production sector; provides various training and
professional development opportunities; and intervenes on international issues
such as coproduction, copyright and cultural diversity.

For further information:

For further information: Anne Trueman, Director of Communications and
Media, CFTPA, (613) 233-1444 x 227, C: (613) 851-4538,;
Céline Pelletier, Director of Communications, APFTQ, (514) 397-8600 x 228, C:
(514) 211-0359

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