ProDrive Reinvents the Billion Dollar Drill

    Patented performance improvements provide benefits for dentists and

    MONTREAL, Feb. 10 /CNW/ -- ProDrive Systems today announced the
publication of its first white paper which details the performance benefits of
the ProDrive Upgrade System. The patented system is a fully compatible upgrade
for today's leading dental handpiece (drill) brands and dental burs (drill
bits). It allows dentists to continue using their preferred handpiece - yet
empowers their instrument with far superior performance. The benefits to the
practitioner include faster and smoother cutting as well as superior cut

    With over 1.5 Million Dental handpieces in service across America, and
dentists using an average 1,000 burs a year - the ProDrive System is expected
to transform a billion dollar industry in America, and multi-billion dollar
industry internationally. The dental handpiece is the mission critical
instrument for over 150,000 dentists across North America. Until now,
high-speed handpieces have relied on a round-on-round friction grip drill
mechanism that was designed in the mid 1800's. While drill technology in
virtually every other industry has evolved to include high precision, locking
chuck and drill bit shank design - today's dental handpieces and burs still
employ the century old friction grip design.

    Richard St. Pierre, CEO, ProDrive Systems Inc. said, "ProDrive products
are the culmination of four and half years of R&D with the dental industry's
leading and most trusted brands. The company was founded by Dr. Derek Turner,
a dentist with more than thirty years practical experience - the products
deliver on his vision of improving the dental handpiece to improve dentistry."
He continued, "Over the last four years we earned the trust of hundreds of
dentists who invested in our company to help bring this product to market. We
believe it's a powerful indicator of future success when customers are your
early core investors - but our sales tell the story best. The products were
launched less than 30 days ago and we are already tracking ahead of our sales
targets for our first quarter in what is considered the worst economic climate
in decades."

    The white paper provides a detailed overview of performance engineering
testing and field trials conducted in 2008 across North America. Detailed,
in-depth feedback and opinions from three prominent American dentists are also
showcased, including feedback from Dr. John Flucke, New Technology Editor of
Dental Products Report, America's leading dental publication for product
reviews, who stated, "Increased cutting speed and a smoother cut means less
strain on both me and the patient." Dr. Flucke also noted, "This means less
post-op sensitivity for the patient, and greatly reduces the chances they'll
need endodontic treatment in the future."

    Also Dr. Salde Lail, of Duluth Georgia said, "The quality of my crown and
bridge preparations has improved dramatically and the margins are textbook
perfect. It [ProDrive System] also gives me more control over the handpiece
and with no loss of concentricity I no longer worry about bur chatter or
vibration. The ProDrive System definitely cuts faster, which results in less
chair time for the patient not to mention an increase in office productivity."

    About ProDrive
    ProDrive Systems Inc. is a dental technology firm that is poised to
revolutionize dentistry technology and practice with a patented ProDrive
Triangular Bur and Turbine System that improves the performance of dental
handpieces and enhances practice efficiency.  ProDrive products are being
launched through members of the American Dental Cooperative, a nationwide
distribution network, throughout 2009.

    Visit to download a copy of the white paper.


    For more information contact:
    Lisa Subissati, Marketing Manager
    Tel: 514-937-8882 x 163
    Cell: 514-516-4447


For further information:

For further information: Lisa Subissati, Marketing Manager, ProDrive
Systems Inc., +1-514-937-8882 x 163, Cell: +1-514-516-4447, Web Site:

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