Procter & Gamble Canada reaches out to environmental, consumer advocates

    Expert panel will provide advice, feedback on company's sustainable
    fabric care initiatives

    TORONTO, Aug. 28 /CNW/ - Procter & Gamble announced today that it has
convened a panel of leading Canadian experts to advise the company on
sustainability initiatives for its fabric care business. The independent,
voluntary panel comprises six thought-leaders in the fields of sustainability,
the environment and consumer advocacy.
    "As a market leader in fabric care, P&G has the opportunity to shape the
sustainability discussion within the industry," says Dennis Darby, senior
director external relations, P&G North America. "Seeking the advice of
external experts who are in touch with consumer perceptions and actively
engaged in the sustainability movement will help us communicate this important
news to consumers."

    Members of P&G Canada's Expert Advisory Panel are:
    -   Chris Benedetti, Chair, Recycling Council of Ontario and strategy
    -   Barry Friesen, Director, Waste Management Services, Niagara Region
    -   Johanne Gélinas, Partner, Corporate Responsibility & Sustainability
        in Deloitte
    -   Michael Lio, Executive Director, Consumers Council of Canada
    -   Ken Ogilvie, Executive Director, Pollution Probe
    -   John Wiebe, PhD, President and CEO, GLOBE Foundation of Canada

    Procter & Gamble recently concluded a test market of "2X" concentrated
liquid laundry detergents, including Tide, Gain, Cheer, Era and Dreft, in
Cedar Rapids, Iowa. The successful test market effort has solidified the
company's plan to convert its entire liquid laundry portfolio to a         
2X compacted format in Canada and the U.S. The compacted formulas and smaller
bottles allow for increased efficiency across the entire supply chain,
including reduced fuel consumption and warehouse space usage, as well as a  
22 per cent to 43 per cent reduction in plastic packaging. Further, the new
formulas also use up to 44 per cent less water than before.(1)

    About Procter & Gamble

    Three billion times a day, P&G brands touch the lives of people around
the world. The company has one of the strongest portfolios of trusted,
quality, leadership brands, including Pampers(R), Tide(R), Always(R),  
Pantene(R), Mach3(R), Bounty(R), Pringles(R), Swiffer(R), Folgers(R),
Charmin(R), Downy(R), Iams(R), Crest(R), Oral-B(R), Actonel(R), Duracell(R),
Olay(R), Clairol Nice 'n Easy(R), Herbal Essences(R), Head & Shoulders(R),
Gillette(R), and Braun. The P&G community consists of almost 140,000 employees
working in over 80 countries worldwide. P&G is the leading consumer products
company in Canada with over $2.7 billion in annual sales. Please visit for the latest news and in-depth information about P&G and its

    (1) Based on the product formula for Tide

For further information:

For further information: Media Contacts: P&G Canada, Lee Bansil, (416)
730-4644; Palette Public Relations, Louise Armstrong, Martin Waxman, (416)
703-9859 ex 12, 11

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