Procter & Gamble Announces Organizational Changes

    CINCINNATI, April 21, 2009 /CNW/ -- The Procter & Gamble Company (NYSE:  
PG) today announced the following organizational change:

    --  Hartwig Langer, (53), president - global prestige products, will
        effective Jan. 1, 2010, after more than 28 years of service. He will
        step down as division president on July 1, 2009, but will continue to
        serve in a special assignment to ensure a smooth transition, reporting
        to Ed Shirley, vice chairman - global beauty & grooming until his

    --  Patrice Louvet (44), vice president - future strategy & growth, global
        prestige products, has been elected president, global prestige
        products, succeeding Mr. Langer.  Mr. Louvet will report to Mr.
        Shirley, and will continue to be located in Geneva, Switzerland.

    Under Mr. Langer's leadership, P&G Fine Fragrances has become one of
P&G's fastest-growing and successful businesses. Today, P&G Global Prestige
Products is one of the world's largest Prestige fragrance companies globally
with many of the largest, most desirable brand names in the industry such as
Hugo Boss(R), Lacoste(R), Dolce & Gabbana(R), and Gucci(R).  In total, P&G has
23 Prestige brands that have established the Company as a global,
award-winning force in Prestige Beauty.

    "Hartwig has been a game-changing leader and strategist," said Shirley. 
"He has succeeded by turning the industry's conventional business model on its
head by challenging the industry paradigm that being in touch with the
consumer would not yield fresh insights in an industry dominated by creative
individuals.  He has left an enduring legacy at P&G and in the beauty

    "Patrice Louvet is the right leader to succeed Hartwig. He is well
positioned to sustain and strengthen the growth of P&G Prestige where he has
been serving as vice president - future strategy & growth for some time,"
Shirley said.  "With more than 20 years experience in the Company, and 15
years in Beauty, he has successfully led several of P&G's businesses in
multiple regions. He is a cosmopolitan leader with experience in Europe, Asia
and North America.  And, he is a Beauty expert whose experience in skin, hair
and color cosmetics will help us further grow our Prestige Beauty business on
the strong foundations in place today."

    About Procter & Gamble
    Three billion times a day, P&G brands touch the lives of people around
the world. The company has one of the strongest portfolios of trusted,
quality, leadership brands, including Pampers(R), Tide(R), Ariel(R),
Always(R), Whisper(R), Pantene(R), Mach3(R), Bounty(R), Dawn(R), Gain(R),
Pringles(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Oral-B(R),
Actonel(R), Duracell(R), Olay(R), Head & Shoulders(R), Wella(R), Gillette(R),
Braun(R) and Fusion(R). The P&G community includes approximately 138,000
employees working in over 80 countries worldwide. Please visit for the latest news and in-depth information about P&G and
its brands.


For further information:

For further information: Michela Ratti, +41-22-709-6057,,
or Paul Fox, +1-513-983-3465,, or Stefani Valkonen,
+41-0-58-004-8940, Web Site:

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