Procter & Gamble announces full transition of its powder laundry detergents to a compacted formula in Canada by April 2009

    Concentrated detergents in smaller boxes continue to deliver value and
    performance for consumers and help reduce waste

    TORONTO, Feb. 2 /CNW/ - Procter & Gamble Inc. is pleased to announce that
beginning in March 2009, it will discontinue its non-concentrated powder
laundry detergents and transition its entire portfolio of powder laundry
detergents to a concentrated formula. The move will mean that all Tide, Gain,
Cheer and Ivory Snow powder detergents will only be available in a compact
format. The company will complete the full conversion by April 2009.
    Compacted detergents provide consumers with the same or greater number of
loads in a smaller box, resulting in greater value for shoppers in a more
convenient product that is easier to carry, scoop and store. The compacted
formulas and smaller boxes also allow for increased efficiency across the
entire supply chain, reducing fuel consumption and warehouse space usage.
Tide's concentrated formula also reduces packaging by up to 31 - 59 per cent
versus the non-concentrated formula. Transitioning from non-concentrated to
concentrated powder detergent formulas is another step in the company's strong
commitment to sustainability and sustainable development.
    "Following the successful concentration of our liquid laundry detergents,
we're pleased to move to an entirely-compacted powder detergent line-up," says
Rob Chambers, fabric-care brand manager for P&G Canada. "P&G is committed to
producing more-sustainable products and laundry category compaction is the
right thing to do for consumers, retailers and the environment."

    About Procter & Gamble Canada

    Three billion times a day, P&G brands touch the lives of people around
the world. The company has one of the strongest portfolios of trusted,
quality, leadership brands, including Pampers(R), Tide(R), Always(R),
Pantene(R), Mach3(R), Bounty(R), Pringles(R), Swiffer(R), Charmin(R),
Downy(R), Iams(R), Crest(R), Oral-B(R), Actonel(R), Duracell(R), Olay(R),
Clairol Nice 'n Easy(R), Herbal Essences(R), Head & Shoulders(R), Gillette(R)
and Braun(R). P&G is a leading consumer products company in Canada with over
$2.7 billion in annual sales. Please visit for the latest news
and in-depth information about P&G Canada and its brands.

For further information:

For further information: Media contacts: Procter & Gamble Inc.: Victoria
Maybee, (416) 730-4793,; Palette Public Relations Inc.:
Maximilian Nchama, (416) 703-9859 ex. 17,

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