Pro-Financial Asset Management Capitalizes on the Growth Opportunities of the Emerging Markets

    Investors can now access these same growth opportunities with the
    PRO FTSE RAFI Emerging Markets Fund

    TORONTO, Nov. 12 /CNW/ - In response to the success of Pro-Financial
Asset Management's Pro-Index Funds and the ongoing strength and growth of the
economies of emerging markets like China, India, and Brazil, Pro-Financial
Asset Management is pleased to announce the launch of the fifth Pro-Index
Fund: the PRO FTSE RAFI Emerging Markets Fund.
    Earlier this year, Pro-Financial Asset Management signed an exclusive
license and distribution agreement with the FTSE Group to launch a range of
innovative mutual funds for Canadian investors based on the award-winning and
rigorously tested FTSE Research Affiliates Fundamental Index (RAFI) Index
    The Pro-Index Funds incorporate the best aspects of indexing - namely,
lower fees than actively managed mutual funds - while reducing volatility and
improving returns by allocating portfolio weightings based on a company's
fundamentals, not its stock price. The first four fundamental index mutual
funds were: the PRO FTSE RAFI Canadian Index Fund; the PRO FTSE RAFI US Index
Fund; PRO FTSE RAFI Global Index Fund, and the PRO FTSE RAFI Hong Kong China
Index Fund.
    Fundamental index investing - the powerful engine that drives the
Pro-Index Funds - has already changed the index investing landscape in the
United States and is poised to do the same worldwide. Globally, this strategy
has earned respect and significant allocations from pension fund managers, and
has attracted more than $19 billion in total from institutional and individual
    "When researching the most vibrant economies and markets around the
world, the same regions kept hitting our analysts' radar: the emerging
markets," said Stuart McKinnon, President & CEO of Pro-Financial Asset
    "By simply diversifying 7% of an investment portfolio into emerging
markets, one would be able to access the fast-growing 50% of the global
economies based on the gross domestic product (GDP)"
    The management team at Pro-Financial Asset Management believes the PRO
FTSE RAFI Emerging Markets Fund provides the perfect entry point to the
strongest companies in the emerging markets.
    Mr. McKinnon also believes that the exclusive fundamental indexing
strategy incorporated in the investment process of the FTSE RAFI Index Series
lends itself perfectly to these types of high-growth regions.
    Analysis of the series' performance based on total returns shows that the
FTSE RAFI Indexes demonstrate outperformance of market cap weighted
    The FTSE RAFI Emerging Index has outperformed the MSCI EMF Gross by
459.32% over a 10-year period ending September 2007.
    The FTSE RAFI Emerging Markets Index one-year return of 49.4%, three-year
return of 38.8%, five-year return of 34.7%, and 10-year return of 18.2% are
considerably higher than the returns of the Index's peers over the same

    FTSE Americas President Jerry Moskowitz to visit Toronto to share
    insights on this powerful new strategy

    On November 14 and 15, 2007, Moskowitz will be in Toronto to discuss with
groups of and financial advisors the analysis work that goes into constructing
the fundamentally calculated FTSE RAFI Index Series.
    With Moskowitz's visit, Canadians have the chance to learn directly from
a globally recognized leader how fundamental indexing can complement their
overall investment portfolio.

    Please contact Javed Khan, Senior Marketing & Communications Manager by
phone 1-877-566-5145 ext. 6906 or by e-mail to set-up
an interview with Stuart McKinnon and discuss the PRO FTSI RAFI Emerging
Markets Fund.

    About Pro-Financial Asset Management

    Pro-Financial Asset Management believes the key to our success lies in
more than just outperforming the markets. We are committed to following
industry best practices, providing client education and delivering
unparalleled client service and support. Our primary service goal is to ensure
that all client objectives are continually met.

    Pro-Index Funds

    Pro-Financial Asset Management has negotiated an exclusive distribution
agreement with London-based FTSE and Pasadena-based Research Affiliates LLC to
offer open-ended mutual funds based on the FTSE RAFI indices in Canada.
    Each of Pro-Financial's four Pro-Index Funds; PRO FTSE RAFI Canadian
Index Fund, PRO FTSE RAFI US Index Fund, PRO FTSE RAFI Global Index Fund, PRO
FTSE RAFI Hong Kong China Index, and PRO FTSE RAFI Emerging Markets Index Fund
enables investors to benefit from the fundamental index investing approach.

For further information:

For further information: Pro-Financial Asset Management Inc., T: (905)
815-6906, C: (647) 224-0623, T: 1-877-566-5145 x6906, F: (905) 815-6922,

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