Privacy Commissioner Ann Cavoukian rolls out the "big guns" to prove her point about using technology to protect privacy: The Privacy By Design Challenge

    TORONTO, Jan. 22 /CNW/ - Ontario's Information and Privacy Commissioner,
Dr. Ann Cavoukian, has been urging governments and businesses for many years
to embed privacy into the design of new technologies. Now, she's bringing in
the big guns of the technology world to prove her point.
    Among the 10 speakers at the Privacy by Design Challenge in Toronto
January 28, are leading executives from major companies such as Intel, IBM,
Microsoft, HP, Sun Microsystems and Facebook, as well as emerging companies
such as Peratech and Privacy Analytics, which are leading with innovative
privacy technologies. The focus of the conference is on the emergence and
growth of privacy-enhancing technologies (PETs), which the Commissioner
believes will pave the way for ensuring the future of privacy.
    The Commissioner, who is co-sponsoring the conference with the Toronto
Board of Trade, selected January 28 as the date for this event in order to
commemorate International Data Privacy Day.
    "In a world of increasingly savvy and inter-connected customers, an
organization's approach to privacy may offer precisely the competitive
advantage needed to succeed," said Commissioner Cavoukian. "Privacy is
essential to creating an environment that fosters trusting, long-term
relationships with existing customers, while attracting opportunity and
facilitating the development of new ones."
    Privacy by Design is a term the Commissioner coined in the '90s when she
began her campaign to enlist the support of technology companies to develop
technologies that protect privacy, rather than encroach upon it. Since then,
great progress has been made in this area, as evidenced by the 10 speakers
appearing at this event, wishing to showcase their privacy-protective

    The guest speakers will serve on two five-person panels. Members of the
    first panel, and their topics, include:

    -   David Hoffman, Director of Security Policy and Global Privacy
        Officer, Intel Corporation, who will focus on "protecting personal
        information on mobile computers;"
    -   Jeff Jonas, Chief Scientist, Entity Analytic Solutions, IBM, will
        speak on "responsible innovations in advanced information systems;"
    -   Dr. Stefan Brands, Principle Architect, Identity & Security Division,
        Microsoft Corporation, will focus on "progress on an open platform
        for claims-based identity;"
    -   Chris Kelly, Chief Privacy Officer, Facebook, will discuss using
        Facebook Connect to protect privacy on the Web; and
    -   Victor Garcia, Chief Technology Officer, HP (Canada) Co., will focus
        on "services which protect personal privacy and corporate data."

    Members of the second panel, and their topics, include:

    -   Dr. Khaled El Emam, Chief Technology Officer, Privacy Analytics Inc.,
        who will address "sharing sensitive data without compromising
        individual privacy;"
    -   Philip Taysom, Chief Executive Officer of Peratech Limited, a
        leading-edge, U.K.-based company, and Eileen MacDonald, Chief
        Operating Officer, GS1, a standards organization, will separately
        focus on developing an on/off switch for the RFID chip in the
        proposed enhanced drivers' licence;
    -   Michelle Dennedy, Chief Privacy Officer, Sun Microsystems, Inc., will
        discuss "advances in thin client computing - a strategy that
        eradicates data on the end point, preventing audit and data spills;"
    -   Tom Marinelli, Chief Information Officer and Vice-President, Ontario
        Lottery & Gaming Corporation, will present an innovative use of
        "biometric encryption to protect privacy in a facial recognition

    The Privacy by Design Challenge gets underway with registration and
breakfast at 7:30 a.m., January 28, at the Toronto Board of Trade, with the
program starting at 8 a.m. More information, including registration details,
is available at

For further information:

For further information: Media Contact: Bob Spence, Communications
Co-ordinator, Direct line: (416) 326-3939, Cell phone: (416) 873-9746, Toll
free: 1-800-387-0073,

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