Priszm Income Fund and KFC Canada underline need for extracurricular school programs

    Priszm and participating KFC restaurants continue fundraising for S'Cool
    Life Fund with school ruler sales - more than $550,000 raised to date

    TORONTO, Aug. 29 /CNW/ - While school-aged children prepare to return to
the classroom, Priszm Income Fund and participating KFC Canada restaurants are
taking measures to make life outside the classroom more enjoyable. Beginning
September 4, participating KFC Canada restaurants will sell school rulers to
fund extracurricular activities for school-aged children. Proceeds from the
ruler sales will be donated to the S'Cool Life Fund, a non-profit organization
that funds extracurricular activities in every province, at every
socio-economic level to ensure Canadian school children have enriched learning
    With a mission to give back and invest in the community, Priszm and KFC
Canada aim to make a difference with a commitment to continued education
outside of the classroom. During the past 18 months, Priszm and KFC Canada
have already raised more than $550,000 through the sale of KFC picnic bags and
paper airplanes, and aim to increase this amount through the sale of rulers.
    "Supporting the communities in which we live and work by providing
extracurricular opportunities to children is important to our family of
employees at Priszm and KFC Canada," said Jeff O'Neill, president and COO.
"Through the purchase of KFC picnic bags, paper airplanes and rulers, our
customers can directly help kids participate in activities outside the
classroom that they could not otherwise enjoy due to lack of funding. Our
fundraising efforts for S'Cool Life Fund provide opportunities for children to
participate in their DREAMS: Drama, Recreation, Extracurricular, Arts, Music
and Sports."
    Rulers go on sale from September 4 to October 2 and are available at
participating KFC Canada restaurants across the country.

    About Priszm Income Fund

    Priszm Income Fund (TSX: QSR.UN) has a 60.2 per cent interest in Priszm
LP and its general partner, Priszm Inc., which owns and operates 484 quick
service restaurants in seven provinces across Canada. The KFC, Taco Bell,
Pizza Hut and Long John Silver's restaurants under Priszm, which generated
annual revenues in excess of $500 million in 2006, serve 1.5 million customers
a week and employ more than 9,000 people. Currently, 97 locations are
multi-branded, combining two or more of the Fund's restaurant concepts. To
find out more about Priszm Income Fund (TSX: QSR.UN), visit our website at

    About KFC Canada

    KFC Canada represents the Canadian KFC system, which includes 786
quick-service restaurants across Canada. We specialize in Colonel Harland
Sanders' Original Recipe Chicken - the world's most popular chicken -
home-style sides, freshly made chicken sandwiches, delicious chicken strips,
crispy chicken salads and fresh green salads. Since its founding by Colonel
Harland Sanders in 1952, KFC has been serving customers delicious,
already-prepared complete family meals at affordable prices.
    To find out more about KFC Canada, please visit our Web site at

    About S'Cool Life Fund

    S'Cool Life Fund wants to help ensure that public elementary students are
given every opportunity to experience a school life that is enriched in
DREAMS - Drama, Recreation, Extracurricular, Arts, Music and Sports. Since
2005, we have given out 247 grants totalling more than $758,000.
    We believe that children learn better when the core academic curriculum
is enhanced with the proper resources, and a variety of programs and
activities. S'Cool Life Fund raises funds and donates grants to public
non-tuition elementary school programs and activities and is supported by
Priszm Income Fund (owner and operator of 484 quick service restaurants under
the KFC, Pizza Hut, Taco Bell and Long John Silver brands), XM Satellite Radio
and Scott's Real Estate Investment Trust.
    For a full list of the successful applicants or for details on how to
apply for a grant for the 2007/2008 school year, please visit

For further information:

For further information: or to schedule an interview, please contact:
Wilcox Group, 1-866-809-5965, ext. 234,

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