PrintSoft Launches DeskDirect Global Service at Post Expo 2007 for Worldwide e-Posting and Local Print and Delivery of Mail

    DeskDirect Global points the way for postal administrations worldwide to
    develop 'green' services via reduced transport and fuel costs for lower
    carbon emissions

    MELBOURNE, Australia and BARCELONA, Spain, Oct. 1 /CNW/ -- PrintSoft
( a business of Australia Post and established leader
in hybrid mail technology and personalized mail solutions, today launches a
new service, DeskDirect Global, to provide e-delivery of mail worldwide. The
service operates using a central backbone of high-speed servers that collect
and aggregate mail from mail originators anywhere in the world and route it to
certified mail fulfillment centers as close as possible to the mail's delivery
destination. The result is printed mail that gets to recipients faster, is
easier and cheaper to send, and is truly "green," with an enormously reduced
carbon footprint for printed and delivered mail.
    PrintSoft is unveiling DeskDirect Global to the postal market and is
showcasing its other innovative postal solutions at the International Postal
Technology Exhibition - Post Expo 2007 stand 1400 running 2-4th October 2007
in Barcelona, Spain. Demonstrations on PrintSoft's stand at Post Expo also
feature innovative and cost-effective solutions from eLetter Solutions,
Australia Post's mail house, and other software products from PrintSoft's
line-up of award winning, scalable solutions for creating, managing, and
printing personalized direct mail and transpromotional communications.
    In addition, PrintSoft CEO Mark Worsley and CTO Deb Spring will deliver a
presentation about the future of electronic postal strategies for electronic
desktop mail and international-global hybrid mail during a Post Expo
Technology Workgroup conference session entitled "Mail: Online and Hybrid
Solutions" on Wednesday, 3 October from 14:00 - 16:00. The presentation
outlines opportunities for postal administrations to increase mail volume,
improve service quality and develop new revenue streams. It highlights how
global hybrid mail can become a "green" path for postal administrations to
become more environmentally friendly by reducing carbon emissions resulting
from lower transport and fuel consumption.
    DeskDirect Global offers easy access and new business opportunities to
mail originators, mail fulfillment centers and postal administrations in a
truly revolutionary business model. The service is backed by the experience of
Australia Post and established PrintSoft technology for hybrid mail
management. PrintSoft will continue to offer hybrid mail technology solutions,
including award-winning PrintSoft DeskDirect, for direct sale and
implementation, expanding its leading position in this market. Mail
originators, mail fulfillment and delivery providers, and postal
administrations now can choose the PrintSoft hybrid mail software solution or
service that best meets their needs.
    "We are conscious of the environmental impact of printed and delivered
mail," comments Mark Worsley, PrintSoft CEO. "Beyond the improved efficiency
and reduced cost benefits of hybrid mail solutions, the "green" benefits make
pursuing a hybrid mail strategy important for corporations and postal
administrations alike. Our un-matched capability and expertise in this
endeavor underscores our commitment to continuing innovation in business
services and solutions to make green mail a reality worldwide."
    DeskDirect, PrintSoft's award-winning hybrid mail solution originally
introduced in October 2005, has been implemented by postal administrations in
multiple countries, and has proven its worth with a return on investment of
over 50% for ad hoc document production at the majority of installations.
Australia Post and its eLetter Solutions mail house, for example, experience
millions of dollars in new revenue while providing additional savings to
customers in the production and delivery of desktop mail.
    PrintSoft provides a full range of scalable personalization and
transpromotional printing software solutions to corporate and commercial
customers for use at the single-site or enterprise-wide level. Its
relationship with parent Australia Post and its global software customer base
means PrintSoft has postal and mailing industry experience plus the software
knowledge and expertise to provide postal administrations, print service
providers and letter shops with sophisticated turnkey or tailored solutions
designed to grow revenue. For more information, visit

For further information:

For further information: Americas and Europe, Alice Fackre, 
+1-978-421-5836,, or Asia-Pacific, Emma Jourdian, 
+61 3 8585 2925,, both of PrintSoft; or Agency, 
Arlene Karsh, +1-617-489-1235,, for PrintSoft Web Site:

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