Print Three signs national deal with Xerox to provide personalized digital print services across Canada

    TORONTO, June 27 /CNW/ - Xerox Canada today announced that Print Three
Franchising Corporation, one of Canada's largest owner-operated printing
networks, will implement dynamic publishing software from XMPie(R), a
standalone business unit of Xerox. The deal will allow Print Three to offer
its customer base the ability to create custom digital printing, from
personalized letters and brochures, to complete marketing campaigns.
    In the first partnership of its kind in Canada, Toronto-based Print Three
purchased XMPie PersonalEffect(TM) software for use at its head office
location and XMPie uDirect(R) and uImage(TM) creative software for the
franchisee network.
    XMPie software is used for "variable data printing" (VDP) a technology
that enables elements such as text, graphics and images to be automatically
tailored to individual customer preferences on each printed piece. With XMPie,
effective personalized communication becomes not only a high response rate
proposition, but also a cost-effective business strategy with high return on
    "With Xerox's assistance, we can better help clients develop and execute
marketing campaigns more relevant to their individual customers, regardless of
the scope of the project," said Andrew Hrywnak, president, Print Three. "Xerox
provided us with a solution that met the challenge of delivering custom
printing services to two distinct customer groups, our national accounts and
our small- and medium-sized business customers."
    Recent studies(1) have shown that personalized printed communications
encourage higher response rates, especially in direct mail campaigns. With
XMPie, Print Three can take advantage of this trend and also offer customers
the ability to communicate through multiple channels - print, e-mail and the
    The Print Three model utilizing XMPie enables individual franchisees to
work independently to create and produce unique VDP campaigns for local
clients or to collaborate with the Toronto office, which maintains the
PersonalEffect software and the ePower Online Web site for larger campaigns.
    Print Three determined that the XMPie PersonalEffect platform could be
used to integrate powerful variable data capabilities into its existing ePower
Online site, so franchisees could continue to use a single, familiar, portal
for all document types. Print Three's larger, corporate customers will have
access to XMPie via its ePower Online web site.
    "In today's competitive print environment, it is necessary for Canadian
printers to deliver added value to their customers by differentiating
themselves in the marketplace," says Amato De Civita, vice president, Graphic
Communications, Xerox Canada. "By merging the right business model, technology
and workflow, Xerox has become a strategic partner to organizations like Print
Three that constantly strive to provide the perfect combination of technology
and service to customers."

    About Print Three

    Print Three is the recognized leader in digital printing and Web-to-Print
service offerings for all business and corporate clients. With 60 locations
across Canada, Print Three is one of Canada's largest owner-operated printing
networks. Its franchisees serve a diverse customer base, from entrepreneurial
businesses to Fortune 500 companies. Print Three's Smart Document Centres are
equipped with the most up-to-date digital print and procurement technology
that ensure complete customer satisfaction - delivering print and
smartsourcing solutions to Canadian corporations across the country.

    (1) Data-Driven Print: Strategy and Implementation; Patricia Sorce and
        Michael Pletka, R.I.T, (C)2006

    NOTE TO EDITORS: For more information on Xerox and to receive its RSS
news feed, visit XEROX(R) is a trademark of XEROX
CORPORATION. Prices, features, specifications, capabilities, appearance and
availability of Xerox products and services are subject to change without

For further information:

For further information: Customer Contacts: For more information about
Xerox Canada, visit or call 1-800-ASK-XEROX; Media Contacts:
Laura Mergelas, Xerox Canada, (416) 733-6216 (office), (647) 801-2711
(mobile),; Deborah Rowe, Environics Communications,
(416) 969-2712,; Mirella Hrywnak, Print Three
Franchising Corporation, (416) 754-8700 x332,

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