Print Providers Say Establishing New Services and Differentiating Their Business Are Among Biggest Challenges

    -  Survey of Xerox Graphic Arts Premier Partners provides insight on
       digital printing opportunities and predictions for the industry
    -  Xerox customer, MagnetStreet, shares first-hand perspective on
       iGen4(TM) Press and diversifying the company's business model
    -  At Graph Expo, Xerox will demonstrate more than 100 applications that
       show every aspect of the printing process from creation to fulfillment

    CHICAGO, Oct. 27 /CNW/ - What do production printing providers need to do
to sustain and grow their business today and into the future? Xerox
Corporation (NYSE:   XRX) recently posed that question, among others, to its
North American Graphic Arts Premier Partners, an elite group of customers.
Company executives presented the survey results today at Graph Expo 2008, the
nation's largest annual printing tradeshow.
    Designed to gauge the key challenges and opportunities facing graphic
communication providers, Xerox's survey collected customer views on the
economic climate and environment as well as expectations for the industry over
the next five to ten years. The effort underscores Xerox's approach to
listening to its customers and equipping them for success, even in times of
economic uncertainty, said Xerox President Ursula Burns, who shared the survey
results during a press and industry analyst event this morning in Xerox's
Graph Expo booth No. 1219.
    "Our customers seek partners that can guide them through the competitive
graphic communications market. We've responded by providing them with a host
of offerings - from new technologies to workflow solutions and business
development tools and services that make them more productive today. We are
also helping them take full advantage of digital opportunities, new markets
and application areas," Burns said.
    Among the findings, a three-way tie among Xerox's Premier Partners for
the largest business challenges: establishing new services while keeping
current business on track; the current economic climate and differentiating
their business in the market.

    Xerox Premier Partners weigh in

    Xerox's survey of its Premier Partners revealed a number of other candid,
yet upbeat, reactions. Almost all agree that digital printing has helped their
businesses expand into new areas and the majority recognize that colour and
digital printing offer the most opportunity to generate new revenue.
Highlights include:

    -  Expectation that business will increase or remain flat. Full colour
       variable-data printing and online ordering/Web-to-print were
       identified as areas of popular demand and interest from customers;
    -  The use of colour and variable printing were identified as key
       techniques used by print providers to help customers improve the
       effectiveness of information, a key initiative for Xerox in managing
       Information Overload;
    -  The top application areas associated with new revenue growth were
       found to be direct mail, photo specialty products and transpromotional

    MagnetStreet shares outlook

    Neville Baird, founder and chairman of MagnetStreet, and one of the first
U.S. commercial printers to install a Xerox iGen4, shared his take on the
industry as a whole during the event. Baird stated that his company's previous
use of an iGen3(R) Press and now an iGen4 enabled his business to make a
seamless transition to digital in addition to opening up the opportunity to
expand into new consumer markets such as wedding and baby announcements. By
diversifying from a purely commercial business into new higher-margin markets,
Baird's business grew by more than 30 percent since last year.
    "We think we're pretty recession-proof from having diversified our
business. We've made strategic adjustments and invested in digital technology
like the iGen4. Along with the service and support provided by Xerox, we can
tap into new markets, print on new kinds of media, offer cost-effective short
runs with faster turnaround and expand the applications we offer," said Baird.

    Broadest portfolio of solutions

    In the lead up to Graph Expo, Xerox added to the industry's most
expansive line up of digital printing solutions by introducing the following:

    Right Technology

    -  New productivity features for the Xerox Nuvera(R) EA line of digital
       black-and-white production systems, including new in-line finishing
       options and integration with FreeFlow(R) Print Server version 7;
    -  New finishing options for Xerox's popular light production
       4112(TM)/4127(TM) Enterprise Printing System and 4112/4127
    -  The Xerox 6279(TM) Wide Format Printer, a black-and-white digital
       printer, copier and scanner that features sharp image quality, speed,
       a compact footprint and low running costs for architectural,
       engineering and design companies;
    -  Xerox's Automated Colour Quality Suite Press Matching System has been
       extended to its DocuColor(R) 7000AP/8000AP Presses. The suite enables
       faster press set up, quicker time to production and greater colour
    -  Shown for the first time in the U.S. are the Xerox iGen4 Press, Xerox
       700 Digital Colour Press, Xerox 650(TM) Continuous Feed Printer, Xerox
       8254E(TM) Colour Wide Format Printer and Xerox DocuColor(R) 5000AP.

    Right Workflow

    -  Several additions to the company's FreeFlow suite of workflow
       solutions, such as FreeFlow Express to Print and FreeFlow Print Server
       version 7, take steps out of the current prepress process,
       streamlining production. Each FreeFlow product has been enhanced with
       new features and capabilities to enable automation and lights out

    Right Business Development

    -  New business development offerings include Digital Mail Shop in a Box,
       which helps print providers move into mailing services, a training
       program to help a sales team sell personalized documents and a "Why
       Print?" kit that helps print providers communicate and share the value
       and effectiveness of print to their clients.

    Note: See the full range of Xerox digital production technology and
    services in booth No. 1219, Oct. 26-29, at Graph Expo 2008, McCormick
    Place South, Chicago. For more information about Xerox and the show visit or For open
    commentary and industry perspectives visit or

    Xerox(R), Nuvera(R), FreeFlow(R), iGen3(R), iGen4(TM), 650(TM), 4112(TM),
    4127(TM), 6279(TM), the Xerox wordmark and the spherical connection
    symbol are trademarks of Xerox Corporation in the United States and/or
    other countries. DocuColour is used under license.

For further information:

For further information: Media Contacts: Laura Mergelas, Xerox Canada,
(416) 733-6216,; Tina Quelch, Calador Communications,
(416) 925-6034,

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