Primera Technology, Inc. Launches Primera Asia Pacific

    New office to support increasing sales of Primera's products in the Asia
Pacific region

    PLYMOUTH, MINN., September 5 /CNW/ - Primera Technology, Inc., a leading
developer and manufacturer of CD, DVD and Blu-ray(TM) disc publishing
equipment and color label printers, today announced that it is expanding its
global reach with the opening of a new Asia Pacific sales and support office
in Hong Kong.

    Primera Asia Pacific will be led by Callum Hingston, Managing Director.
Mr. Hingston has previously sold Primera's products as an Authorized
Distributor for nine years. In his new role, he and his staff will be
providing sales and support for Primera's distribution partners and end-user
customers throughout the Asia Pacific region. A local warehouse has also been
established to provide immediate access to Primera's full range of equipment,
consumable supplies and spare parts.

    Primera Asia Pacific's primary markets will include Australia, New
Zealand, Singapore, Malaysia, China, Taiwan, Thailand, South Korea and

    "We have sold our products throughout Asia Pacific for almost a decade,"
said Mark D. Strobel, Vice President of Sales and Marketing at Primera. "But
in the past several years, our business in the region has grown substantially.
We believe the time is right to make this substantial investment and
commitment to our customers in these rapidly expanding markets."

    Primera Europe, located in Wiesbaden, Germany, is responsible for sales
and support of Primera's customers in Europe and Scandinavia. It has been in
operation for seven years. The establishment of Primera Asia Pacific adds to
Primera's commitment in the global market to respond to customer needs.

    "Primera's Bravo-Series CD/DVD and Blu-ray disc publishers and LX-Series
Color Label Printers are already the best-selling and most recognized brand in
the world," said Callum Hingston, Managing Director of Primera Asia Pacific.
"Now, our Authorized Distributors and end-users in Asia Pacific will benefit
even more with localized product availability, lower shipping costs and a
dedicated customer service staff that is available in the same or similar time

    About Primera Technology

    Headquartered in Plymouth, Minnesota, Primera Technology, Inc. is the
world's leading developer and manufacturer of CD/DVD/BD duplication and
printing equipment. Primera is known for its award-winning Bravo line of
CD/DVD/BD publishers including the world's best-selling Bravo SE, Bravo II,
BravoPro and Bravo XR-Series Disc Publishers (Disc Publisher SE, II, Pro and
XR-Series in Europe and Scandinavia).

    More information about Primera, its history and products is available on
the Internet at or by calling 1-800-797-2772 (USA and Canada).
Outside of the USA and Canada, call (763) 475-6676 or FAX (763) 475-6677.
E-mail to

    In Europe and Scandinavia, contact Primera Europe in Germany by phone at
+49-(0) 611-92777-0, by FAX at +49-(0) 611-92777-50 or by e-mail at

    In Asia Pacific, contact Primera Asia Pacific by phone at +852 3180 7171,
by FAX at +852 3014 7827 or by email at

    Notes to Editors: Primera is a registered trademark of Primera
Technology, Inc. All other trademarks are the property of their respective
companies. Primera Technology EUROPE is an independent company called DTM
Werbung & EDV GmbH. DTM is under contract with Primera to provide sales and
support for Primera products under the name Primera Technology Europe. Primera
Asia Pacific is an independent company called Asia Pacific Optical
Distribution Ltd. (APOD), incorporated in Hong Kong, PRC. APOD is under
contract with Primera to provide sales and support for Primera products under
the name Primera Asia Pacific.

For further information:

For further information: Primera Technology, Inc. Alison Traxler (Media
Only), 763-475-6676, Ext. 210 Fax: 763-475-6677 E-mail:
www: Sales Info: 800-797-2772

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