PricewaterhouseCoopers launches new Technology Forecast and companion website to deliver strategic content on emerging trends in technology

    TORONTO, July 25 /CNW/ - In order to provide insight and forward-looking
perspectives that help organizations anticipate and manage technological
change, a new publication from PricewaterhouseCoopers (PwC) launched today,
contains a comprehensive analysis of technology trends that are reshaping the
way companies are doing business.
    Originally published between 1996 and 2003 in book-length, the new
Technology Forecast is a quarterly journal focusing on one theme per issue.
The companion website,, contains additional
insight and greater depth on specific topics.
    The inaugural issue discusses three emerging themes in technology driven
by one overpowering trend: the accelerating pace of change which is now
forcing companies to deal with multiple, simultaneous, disruptive business
issues. The three themes focus on IT complexity management; the emergence and
use of Enterprise Web 2.0; and the convergence of business intelligence,
business process management and business rules management into one software
    "Business leaders are recognizing that response to multiple simultaneous
changes in the business environment is now the norm," said Robert Scott,
National Leader, IT Advisory with PwC Canada. "The opportunity is now there to
greatly enhance the quality of decision making throughout the enterprise."

    Highlights from the new Technology Forecast include:

    Making Complexity Manageable

    -  More than 75% of about 1,400 global CEOs surveyed by PwC in 2006 said
       the level of complexity in their organization is higher than it was
       three years earlier.
    -  As businesses and business processes have become complex, so has IT.
       IT complexity occurs not only in the operations, but also in the
       architectures, applications, and data solutions deployed in the IT
    -  Complexity creates value by bringing rich new functionality and higher
       levels of automation to business operations. However, it can cripple
       an organization by causing management burden, lack of responsiveness,
       and out-of-control costs.

     Operational Web 2.0

    -  For enterprises, Web 2.0 is about more than just interaction; it's
       about tools that can help devolve authority, empower the workforce,
       and build bridges between organizational silos.
    -  In general, improved interconnectedness will mean that work that used
       to get done in isolation can be done more effectively together. The
       degree of effectiveness will depend on how well enterprises can make
       the cultural changes necessary to result in true interconnectedness -
       something tools alone cannot accomplish. With a high degree of
       interconnectedness, much more of the power of the informal
       organization can be realized.

    Bringing Order to Chaos

    -  Enterprises that create value through rapid process changes are
       beginning to define a market opportunity for a pre-integrated suite of
       tools that supports intelligent business performance management.
    -  Vendors are developing and early adopters are implementing what PwC
       calls intelligent business performance platforms. These platforms
       support and integrate applications, and they monitor and manage
       business processes and outcomes.
    -  The three core components of the emerging platform include business
       intelligence applications, business process management applications
       and business rules management applications.
    -  Going forward, one of the biggest changes in business intelligence
       will be the transition presently in progress toward active business
       management based on the use of real-time data.

    "Initiatives that improve management of IT complexity, leverage Web 2.0
capabilities, and adopt more efficient business performance platforms will be
the key technology drivers. They will enable agile enterprise management and
spur the development of new business models, organizational designs, and
competitive responses," added Scott.

    PricewaterhouseCoopers ( provides industry-focused assurance,
tax and advisory services to build public trust and enhance value for its
clients and their stakeholders. More than 146,000 people in 150 countries
across our network share their thinking, experience and solutions to develop
fresh perspectives and practical advice. In Canada, PricewaterhouseCoopers LLP
( and its related entities have more than 5,200 partners and
staff in offices across the country.
    "PricewaterhouseCoopers" refers to PricewaterhouseCoopers LLP, an Ontario
limited liability partnership, or, as the context requires, the
PricewaterhouseCoopers global network or other member firms of the network,
each of which is a separate and independent legal entity.

For further information:

For further information: Carolyn Forest, PricewaterhouseCoopers LLP,
(416) 814-5730,

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