PriceMetrix Launches New Product: CommissionCheck(TM)

    Developed to help investment advisors improve productivity and revenue

    TORONTO, May 20 /CNW/ - PriceMetrix Inc. is pleased to announce the
launch of its latest innovation, CommissionCheck(TM).
    Developed specifically to help retail broker/dealers and their investment
advisors increase productivity and revenue, this valuable action tool provides
users with real time market comparables to ensure their commission trades are
properly priced. Integrated directly on a firm's Order Entry System, an
advisor's regular equity trade order workflow provides CommissionCheck with
the details required to quickly show how the proposed commission compares to
other commissions at their firm, and across the industry.
    "The power is in the simplicity," said Doug Trott, PriceMetrix President
and CEO. "With a simple modification to the order entry application, we can
give advisors the pricing confidence to charge appropriately for the value of
their advice."
    After a user has entered the details of an order, and while the order is
being verified, a patent pending statistical engine looks for the most
appropriate comparison trades. This data tells the advisor exactly what others
have charged for transactions similar to the one they are about to execute and
helps the advisor determine a fair commission amount.
    Users are shown a range of comparable commissions, from what popular
discount brokerages would charge to full service top performing advisors.
Advisors may learn that they have an opportunity to significantly raise their
price to an acceptable market level, or that they are priced at a premium
relative to what others charge.
    CommissionCheck is powered by a data set of more than 10,000 full service
investment advisors. Transaction data is purified to ensure anonymity and to
protect privacy. It is also refreshed on a monthly basis to ensure maximum
accuracy and relevance.
    CommissionCheck easily integrates with most Order Management
applications. It is available for PriceMetrix ValueOne Program clients and
non-ValueOne Program clients. ValueOne provides broker/dealers with a
systematic and scaleable approach to practice management - helping financial
advisors make better decisions about which clients to serve, which products to
sell and what price to charge.

    About PriceMetrix

    PriceMetrix focuses exclusively on improving the overall business of
investment firms by helping individual financial advisors to become better
'CEOs' of their business. PriceMetrix ValueOne Program is a patented
combination of business intelligence reports, practice management tools, and
expert services designed solely to enable advisors and managers, at all
levels, to proactively identify and close client, product and pricing
opportunities. PriceMetrix customers typically realize increases in assets,
revenue and fee-based advisory business, as well as, improvements in household
quality and pricing
    Founded in 2000, PriceMetrix has its principal place of business in
Toronto, Ontario, and services a broad range of clients within Canada and the
United States.

For further information:

For further information: or contact Harold
Westervelt, Vice President, Sales, (416) 955-0514 x265

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