PriceMetrix Appoints Vice President of Sales

    TORONTO, Sept. 24 /CNW/ - PriceMetrix Inc. announced today the
appointment of Harold Westervelt to serve as the organization's new Vice
President of Sales. In this role, Mr. Westervelt will have responsibility for
building and leading the sales team and will also be a member of the
Management Committee.
    "PriceMetrix has a history of helping broker dealers substantially grow
their production with the patented ValueOne Program, and we have a tremendous
opportunity to expand our business. With every one of our ValueOne clients
being referenceable, along with leveraging established relationships with
leading channel partners, and the introduction of new products, we are poised
to dominate the market", said Mr. Westervelt.
    Mr. Westervelt comes to PriceMetrix with 18 years of brokerage industry
experience. Prior to joining PriceMetrix, Mr. Westervelt was Senior Vice
President, Regional Managing Director, Sales, Retail Wealth Management at
Thomson Reuters.
    Mr. Westervelt holds a Bachelor of Science degree in Business
Communications from Missouri State University and an MBA from California State
    "Harold brings a deep knowledge of the retail brokerage market gained at
Thomson Reuters, Wiesenberger and Standard and Poor's. He is well suited to
build and lead our sales function and contribute to our product development,"
said Doug Trott, President and Chief Executive Officer of PriceMetrix Inc.

    About PriceMetrix

    PriceMetrix focuses exclusively on improving the overall business of
investment firms by helping individual financial advisors to become better
'CEOs' of their business. PriceMetrix ValueOne Program is a patented
combination of business intelligence reports, practice management tools, and
expert services designed solely to enable advisors and managers, at all
levels, to proactively identify and close client, product and pricing
opportunities. PriceMetrix customers typically realize increases in assets,
revenue and fee-based advisory business, as well as improvements in household
quality and pricing.
    Founded in 2000, PriceMetrix has its principal place of business in
Toronto, Ontario, and services a broad range of clients within Canada and the
United States.

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For further information: (416) 955-0514 or

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