PriceMetrix Appoints Vice President of Integration Services

    TORONTO, Sept. 12 /CNW/ - PriceMetrix Inc. announced today the
appointment of Jong Choi to serve as the organization's new Vice President of
Integration Services. In this role, Mr. Choi will have responsibility for
integrating new clients to the hosted solution and will be a member of the
Management Committee.
    "PriceMetrix has successfully completed almost 20 implementations of the
patented ValueOne program with clients. I am looking forward to the coming
year as we prepare to offer Single Sign On and other new products to our
clients and channel partners", said Mr. Choi.
    Mr. Choi comes to PriceMetrix with 16 years of retail brokerage industry
experience. Prior to joining PriceMetrix, Mr. Choi served as Director,
Business Planning and Controls at CIBC Wood Gundy
    Mr. Choi holds a Bachelor of Arts degree in Political Science from the
University of Toronto.
    "Jong brings terrific knowledge of retail brokerage gained at Midland
Walwyn, Merrill Lynch Canada, ScotiaMcLeod and CIBC Wood Gundy. He is well
suited to lead our client integrations as we grow our client base and product
line" said Doug Trott, President and Chief Executive Officer of PriceMetrix

    About PriceMetrix

    PriceMetrix focuses exclusively on improving the overall business of
investment firms by helping individual financial advisors to become better
'CEOs' of their business. PriceMetrix ValueOne Program is a patented
combination of business intelligence reports, practice management tools, and
expert services designed solely to enable advisors and managers, at all
levels, to proactively identify and close client, product and pricing
opportunities. PriceMetrix customers typically realize increases in assets,
revenue and fee-based advisory business, as well as improvements in household
quality and pricing.
    Founded in 2000, PriceMetrix has its principal place of business in
Toronto, Ontario, and services a broad range of clients within Canada and the
United States.

For further information:

For further information: (416) 955-0514 or

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