PriceMetrix Appoints Chief Financial Officer

    TORONTO, July 21 /CNW/ - PriceMetrix Inc. announced today the appointment
of Brent Geddes to serve as the organization's Chief Financial Officer. In
this role, Geddes will have responsibility for all finance functions and will
be part of the Management Committee.
    "PriceMetrix has a powerful value proposition designed for financial
advisors and I am genuinely excited to join the team and help advance the
adoption of this proposition in the marketplace", said Geddes.
    Geddes comes to PriceMetrix with years of proven experience from
performing as financial lead for a variety of technology related
    Prior to joining PriceMetrix, Brent was Vice President, Finance and Chief
Financial Officer for AudienceView Ticketing Corporation, an advanced
ticketing services provider to arenas, stadiums, theaters, and other venues
worldwide, as well as Vice President, Finance for Casero Inc., a leading
provider of infrastructure software to broadband service providers; and,
Director, Finance for Solect Technology Group, a leading provider of customer
care and billing software to internet service providers.
    Brent holds Certified Management Accountant (CMA) and Chartered Financial
Analyst (CFA) designations.
    "We continue to experience tremendous growth and look forward to Brent's
contributions to fully realize our potential." said Doug Trott, President and
Chief Executive Officer of PriceMetrix Inc.

    About PriceMetrix

    PriceMetrix focuses exclusively on improving the overall business of
investment firms by helping individual financial advisors to become better
'CEOs' of their business. PriceMetrix ValueOne Program is a patented
combination of business intelligence reports, practice management tools, and
expert services designed solely to enable advisors and managers, at all
levels, to proactively identify and close client, product and pricing
opportunities. PriceMetrix customers typically realize increases in assets,
revenue and fee-based advisory business, as well as improvements in household
quality and pricing.
    Founded in 2000, PriceMetrix has its principal place of business in
Toronto, Ontario, and services a broad range of clients within Canada and the
United States.

For further information:

For further information: (416) 955-0514 or

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