Pretty in Pink: Rethink Breast Cancer receives $1.15 million from TELUS

    With overwhelming support from team members and clients TELUS reaches
    their goal for National Breast Cancer Month and extends their program
    until December 31st

    TORONTO, Oct. 22 /CNW/ - Today, TELUS rounds-out National Breast Cancer
Awareness month by presenting Rethink Breast Cancer with $1.15 million and
announcing the continuation of their support. TELUS and Rethink challenged
Canadians to show, wear and share their support for breast cancer and with
awe-inspiring success, thousands have been 'tickled pink'.
    "We are thrilled to receive this support from TELUS, especially as we
near the end of National Breast Cancer Awareness Month," said MJ DeCoteau,
executive director, Rethink Breast Cancer. "The entire TELUS team has
demonstrated incredible dedication to the cause and this $1.15 million
contribution is really going to help us to expand our programs and continue to
raise awareness."
    "It is TELUS' commitment to give where we live and on behalf of the
entire TELUS team I am honoured to present Rethink Breast Cancer $1.15 million
in support of their program," said John Watson, president, TELUS Consumer
Solutions. "Breast Cancer is something that touches the lives of our team
members, our clients, our friends and our families across the country. We are
pleased to announce that we will extend our help in fighting this disease by
continuing to raise $25 from the sale of every Pink BlackBerry Pearl for
Rethink Breast Cancer until the end of the year."
    TELUS and Rethink have connected Canadians with the Pink BlackBerry Pearl
8130 Smartphone and other pink products as part of their goal to raise
$1 million for the cause. In addition to donating $25 from the sale of every
exclusive Pink BlackBerry Pearl Smartphone since February, this month proceeds
from GUND(TM) plush TELUS pink chameleon critters and Rethink's Fashion
Targets Breast Cancer canvas totes are going to Rethink. The goal of raising
$1 million was successfully met and exceeded thanks to the entire TELUS team
and TELUS clients across the country. TELUS' support does not end here, as
today they announced that $25 from every sale of the Pink BlackBerry Pearl
will continue to be raised for Rethink until December 31, 2008.
    TELUS and Rethink will continue to partner on other programs like
Technology + Treatment, an initiative through which 50 women undergoing
treatment for breast cancer will receive a BlackBerry Pink Pearl to keep them
connected to friends and family as they navigate their way through the
treatment and recovery process. TELUS is also a proud sponsor of Breast Fest
Film Festival, the world's first film festival dedicated to breast cancer
    Canadians can continue to show their support for Rethink Breast Cancer
until December 31st by purchasing a Pink BlackBerry Pearl at a participating
TELUS Retail location or online at

    About RETHINK Breast Cancer

    Rethink Breast Cancer is an innovative charity that reaches out to young
people concerned about and affected by breast cancer. By taking a breakthrough
approach to all aspects of breast cancer - medical research, support, public
awareness and fundraising - Rethink Breast Cancer is expanding support for the
cause. Rethink has brought together some of Canada's leading scientists to
develop a much needed research program focused on cultivating the talent of
new young researchers. To find out more about Rethink Breast Cancer, visit

    About TELUS

    TELUS (TSX: T, T.A; NYSE:   TU) is a leading national telecommunications
company in Canada, with $9.4 billion of annual revenue and 11.4 million
customer connections including 5.8 million wireless subscribers, 4.3 million
wireline network access lines and 1.2 million Internet subscribers. TELUS
provides a wide range of communications products and services including data,
Internet protocol (IP), voice, entertainment and video. In support of our
philosophy to give where we live, TELUS, our team members and alumni have
contributed $113 million to charitable and not-for-profit organizations and
volunteered more than 2.1 million hours of service to local communities since
2000. Nine TELUS Community Boards across Canada lead our local philanthropic
initiatives. For more information about TELUS, please visit

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at
    Additional archived images are also available on the CNW Photo Archive
    website at Images are free to accredited
    members of the media/

For further information:

For further information: TELUS Media Relations, Anne-Julie Gratton,
(416) 320-0364,; Rethink Breast Cancer, All breast cancer
related inquires: MJ DeCoteau, (416) 920-0980 ext. 232; All marketing,
sponsorship and promotions inquires: Alison Gordon, (416) 920-0980 ext. 223

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