President's Choice(R) wants hundreds of thousands of Canadians to sign country's largest Canada Day card to the troops

    - Galen G. Weston to be joined by Canadian Idol winner and JUNO Nominee
    Eva Avila to sign card at the nation's birthday celebrations in Ottawa;
    PC(R) to host fireworks finale -

    OTTAWA, June 28 /CNW/ - This Canada Day, President's Choice(R) is issuing
a call to action for Canadians coast to coast to show their appreciation for
our troops in Afghanistan by signing the country's largest Canada Day card to
the men and women stationed overseas. As part of its support of the National
Capital Commission's Canada Day festivities at Parliament Hill, Galen G.
Weston, Executive Chairman, Loblaw Companies Limited, and Eva Avila, Canadian
Idol winner and JUNO Award nominee, will be on hand to sign the massive card
and urge festival goers to join them. This card, along with a PC(R) care
package of sweet treats will be sent to Afghanistan in early July.
    Canadians not in attendance at the Capital's Canada Day celebrations can
email their message by visiting and clicking on "Contact Us."
    "Canada Day is a chance for all Canadians to celebrate our history and
show our appreciation for the people who help make Canada the great country it
is, and President's Choice is proud to be a part it," says Weston. "As a
Canadian company with a strong national heritage, we're thrilled to be in
Ottawa to celebrate Canada Day, and excited to see Canadians' messages of
support." President's Choice(R) is also proud to present the spectacular
finale to the Canada Day festivities at Parliament Hill with the President's
Choice(R) Canada Day Fireworks.
    Weston and Eva Avila will be on hand to sign the card on Canada Day at
2:30pm at the President's Choice(R) Anthem Pavilion in Major's Hill Park,
Ottawa. The card and a special Canada Day care package chock full of memories
of home, including new PC(R) Oatmeal Chocolate Chunk Cookies and PC(R)
Organics 100% Pure Maple Syrup, will be sent to the troops as a special Canada
Day present from President's Choice(R).
    Proudly Canadian, President's Choice(R) offers a diverse array of
activities and plenty of entertainment for all who want to celebrate their
heritage on Canada Day in Ottawa.

    Other President's Choice(R) activities taking place on Canada Day in
Ottawa include:

    President's Choice(R) Canada Day Fireworks

    -   President's Choice(R) tops off Canada's 140th birthday as title
        sponsor of the Canada Day fireworks display. This year hundreds of
        thousand of Canadians are expected to gather on Parliament Hill and
        on the other official sites in the Capital Region to show their
        Canadian colours by day and marvel at the fireworks spectacle by

    President's Choice(R) Anthem Pavilion:

    -   Oh Canada! Let your inner star shine and sing your heart out at the
        President's Choice(R) Anthem Pavilion. Sing O Canada and see your
        rendition broadcast over a huge LED screen. Located at Major's Hill
        Park, next to the Chateau Laurier.

    President's Choice(R) Canada Day Photo Crews:

    -   Show off your inner Canuck as you strike a pose in true Canadiana
        style. Gear up with a hockey stick, canoe paddle and lumber jacket
        for your free Canada Day souvenir photo.

    -   Participants will receive a PIN card inviting them to visit
        to download their photo, which they can share with their friends or
        the rest of Canada on our gallery page. Located at Major's Hill Park,
        Jacques Cartier Park and across from Parliament Hill.

    President's Choice(R) Share Your Memories Contest:

    -   Join our PC Crew as they encourage Canadians to share their favourite
        Canada Day experiences at Participants will have a chance
        to win the PC(R) Ultimate Canadian BBQ Prize Pack - valued at more
        than $1,500.


    Loblaw Companies Limited is Canada's largest food distributor and a
leading provider of general merchandise, drugstore and financial products and
services. Through its various operating banners, Loblaw is committed to
providing Canadians with a one-stop destination in meeting their food and
everyday household needs. This goal is pursued through a portfolio of store
formats across the country. It also offers one of Canada's strongest control
label programs, including the unique President's Choice and no name brands.
Loblaw is one of the largest private-sector employers in Canada, employing
over 134,000 full-time and part-time employees.

For further information:

For further information: or photos following the event, please contact:
Jessica Kasparian, Manning Selvage & Lee (MS&L), Main: (416) 847-1303, Email:; Onsite on Canada Day: Paul Keable, Manning Selvage
& Lee (MS&L), Cell Day of Event: (416) 357-4235; Elizabeth Margles, Loblaw
Companies Ltd., Direct: (905) 459-2500 x2263, Email:; Danielle Rouleau, Loblaw Companies Ltd., Direct:
(905) 459-2500 x3639, Email:; Cell Day of Event:
(647) 502-4142

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