President's Choice(R) celebrates Canada Day at Parliament Hill

    President's Choice(R) is proud to present the spectacular finale to the
    Canada Day festivities at Parliament Hill with the President's Choice(R)
    Canada Day Fireworks

    OTTAWA, June 27 /CNW/ - This Canada Day, for the second-consecutive year,
President's Choice(R) tops off Canada's birthday as title sponsor to the
Canada Day fireworks display. This year hundreds of thousands of Canadians are
expected to gather on Parliament Hill and on other official sites in the
Capital Region to show their Canadian colours by day and marvel at the
fireworks spectacle by night.
    "At President's Choice(R), we are proud to support the Canada Day
fireworks display again this year," says Galen G. Weston, Executive Chairman,
Loblaw Companies Limited. "As a truly Canadian company, with a strong retail
heritage in communities across the country, I would like to personally wish
everyone a Happy Canada Day!"
    Proudly Canadian, President's Choice(R) offers a diverse array of
activities and plenty of entertainment for all who want to celebrate their
heritage on Canada Day in Ottawa. Activities taking place include:

    President's Choice(R) Canada Day Fireworks

        -  Look for the four glowing PC(R) Balloons floating in the sky in
           Major's Hill Park, Jacques Cartier Park and in front of the
           Canadian Museum of Civilization. The PC(R) Balloons represent the
           prime fireworks viewing areas to catch the President's Choice(R)
           Canada Day Fireworks. Fireworks begin at 10:05pm (approx.)

    President's Choice(R) Anthem Pavilion:

        -  Oh Canada! Come and audition for Canadian Anthem Idol! Sing our
           national anthem - karaoke style - and you could win a $1,000
           President's Choice(R) Gift Card. All participants will receive a
           $10 PC(R) Gift Card and share their national pride on the PC(R)
           Big Screen! Plus we'll have our newest products on hand for
           sampling. Located at Major's Hill Park, next to the Chateau
           Laurier. Anthem Pavilion operates from 10:00am to 5:00pm.

    Loblaw Companies Limited is Canada's largest food distributor and a
leading provider of general merchandise, drugstore and financial products and
services. Through its various operating banners, Loblaw is committed to
providing Canadians with a one-stop destination in meeting their food and
everyday household needs. This goal is pursued through a portfolio of store
formats across the country. It also offers one of Canada's strongest control
label programs, including the unique President's Choice and no name brands.
Loblaw is one of the largest private-sector employers in Canada, employing
over 140,000 full-time and part-time employees.

For further information:

For further information: Inge van den Berg, VP, Public Affairs, Loblaw
Companies Limited, Direct: (905) 861-2221, Email:;
David Primorac, Director, Public Relations, Loblaw Companies Limited, Direct:
(905) 459-2500 x3634, Cell Day of Event: (416) 903-1060, Email:

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