Premier Farnell Announces Live EDGE Challenge Awards Ceremony and Technical Conference to be Held on 31 January 2008

    - The Winner of the $100,000 USD Live EDGE Prize Package Will be
    Announced Live by Premier Farnell's CEO Harriet Green

    - Winning Design in the Opinion of the Judges Will Have Creative and
    Intuitive Design Using Electronic Components That Will Have a Positive
    Impact on the Environment.

    LONDON, Jan. 28 /CNW/ - Premier Farnell plc (LSE: PFL), the leading
multi-channel, high service distributor supporting millions of engineers and
purchasing professionals globally, has announced open registration to the
technical conference and awards ceremony for Live EDGE - Electronic Design for
the Global Environment. The awards ceremony will announce the $100,000 USD
prize package winner and the five highly commended designs receiving $5,000
USD each.
    All participants, press, design engineers and those who are
environmentally concerned are invited to take part in the first ever Live EDGE
event. The web based on-line event takes place on Thursday, 31 January 2008 at
1:00 p.m. to 5:00 p.m. GMT (U.K.). Participants can register via the Web at, (attendance is limited).
    The technical conference will give participants the opportunity to chat
live with Harriet Green CEO of Premier Farnell, Sir Peter Gershon, Chairman of
Premier Farnell and one of the Live EDGE judges, and the winner of the
competition. Participants will be able to chat with technical experts from top
electronic design manufacturers, download free technical articles, network
with other attendees, learn about Premier Farnell job opportunities, win
prizes and find out about the next Live EDGE Challenge.
    Since its launch in May 2007, over 3,200 design engineers, students and
academics from 102 countries have registered for the competition. The top 10
countries for registrations are the U.S., U.K., China, India, Spain, Germany,
Mexico, Italy, Brazil and France.
    The 2007 Live EDGE competition panel of judges comprised; Sir Peter
Gershon, - Chairman of Premier Farnell, plc - Fellow of the Royal Academy of
Engineering and a governor of Imperial College, Professor Sir David King -
Former UK Government Chief Scientific Adviser and Head of the Government
Office for Science, Mr. Mark Kenber - Director of The Climate Change Group,
Dr. Alla Cordery - Head of Electronic Engineering, Oxford, Mr. Rob Rodin -
President of eConnections USA, and Mr. Max Huber - President Sharp

    About Live EDGE:

    The winning entrant will receive a cash prize of US $50,000 as well as
the support to move the design towards production. The support package,
estimated to be worth an additional US $50,000, will include the services of
an electronic design consultancy that will develop the design to prototype
stage, assistance with legal matters and IP registration, marketing and
publicity, as well as Premier Farnell's help in securing investment funding.
The group will actively market the end product to millions of customers
globally through their leading edge Web page, catalogue and direct marketing.
    More information about the Live EDGE Challenge is available at

    About Premier Farnell

    Premier Farnell plc (LSE:pfl) is a leading high service, multi-channel
distributor of electronic, maintenance, repair and operation products and
specialist services throughout Europe, the Americas and Asia Pacific. It goes
to market with a differentiated value proposition, world-class marketing, a
stocked range of 400,000+ products, and access to 4,000,000 more items from
3,000 top manufacturers. The company has group sales of GBP823.1m and 4,100
employees globally.
    While global in scope, Premier Farnell recognizes the individual needs of
each market and has continued to internationalize its model accordingly,
trading locally under different brand names. Its primary electronics
businesses trade as Farnell in the UK, Europe, Australia and New Zealand,
Newark in the US, Canada and Mexico, and Premier Electronics in China. In
Singapore, Malaysia, Hong Kong and Brazil the operation is known as Farnell
Newark. For more information visit the website at

For further information:

For further information: Contact details for publication and editorial
enquiries: Jenny Peters, Head of Corporate Communications, Premier Farnell
plc, Tel: +44-(0)207-851-4102, Mobile:+44-(0)-7921740548, Email:; Jonathan Roberts, Account Director, Pinnacle
Marketing Communications Ltd, Prosperity House, Dawlish Drive, Pinner,
Middlesex, HA5 5LN, UK Email:, Tel:
+44-(0)20-8869-9339, Web:

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