Pre-Paid Legal Services, Inc. National Media Campaign

    ADA, Okla., Oct. 25 /CNW/ -- A national media campaign launched less than
a month ago by Pre-Paid Legal Services, Inc. (NYSE:   PPD) continues to
introduce millions of North Americans to the company's legal services plans,
including the popular Identity Theft Shield.
    The cornerstone of the media campaign is a 27-minute national television
program "Justice for All:  Accessing the Promise" which initially appeared on
Court TV on Sept. 29.   The second in a series of the Justice For All, the
national T.V. campaign will appear on Court TV on October 27 at 11 a.m. ET/PT.
    "This well-done documentary is definitely attracting attention across
North America," reported Pre-Paid Legal Services Chairman and CEO Harland
Stonecipher.  "We are reaching hundreds of thousands of new people by airing
the program on Court TV.   The response has been tremendous from people
wanting to know more about our services and asking how they can access quality
legal services at a price they can afford."
    As a result of the strong public response to the program, new
opportunities across North America are available for individuals who want to
earn extra income.  Opportunities also exist for those who wish to earn a
substantial income on a full-time basis.
    "People who called us after viewing the show say they were pleased to
discover they can have an attorney to help them with their every day life
events legal needs at such an affordable price. They are impressed with the
scope and depth of the services we offer.  They also understand the importance
of having access to an attorney, but have been concerned in the past about
cost." Stonecipher said.
    Pre-Paid Legal Services, Inc. has begun a major effort to find thousands
of individuals to join the "Justice for All" national campaign.
    "While there are no particular skills or training necessary,
self-starters who have a desire to help people tend to have more success with
the company," Stonecipher said.
    "We believe the program is attracting the attention of the public because
it addresses the needs most people have for legal help in their daily lives,"
Stonecipher said.  "Additionally, the message is presented by highly-respected
legal experts including former attorney generals, business leaders and others
who recognize to the benefits of a Pre-Paid Legal Services, Inc. Life Events
Legal Plan. We are excited about the opportunities this program has created
for our national sales representatives."
    "Justice for All:  Accessing the Promise" airs on Court TV this Saturday,
Oct. 27 at 11 a.m. ET/PT.
    (Note:  Pacific Time Zone satellite viewers can see the program at 8 a.m.
Mountain Time Zone viewers should check their cable provider for actual air
    Forward-Looking Statements
    Statements in this press release, other than purely historical
information, regarding our future plans and objectives and expected operating
results, dividends and share repurchases and statements of the assumptions
underlying such statements, constitute forward-looking statements within the
meaning of Section 21E of the Securities Exchange Act of 1934.  The forward-
looking statements contained herein are based on certain assumptions that may
not be correct.  They are subject to risks and uncertainties incident to our
business that could cause actual results to differ materially from those
described in the forward-looking statements.  These risks and uncertainties
are described in the reports and statements filed by us with the Securities
and Exchange Commission, including (among others) those listed in our Form 10-
K, Form 10-Q and Form 8-K, and include the risks that our membership
persistency or renewal rates may decline, that we may not be able to continue
to grow our memberships and earnings, that we are dependent on the continued
active participation of our principal executive officer, that future
litigation may have a material adverse effect on us if resolved unfavorably to
us, that we could be adversely affected by regulatory developments, that
competition could adversely affect us, that we are substantially dependent on
our marketing force, that our stock price may be affected by short sellers,
that we have been unable to significantly increase our employee group
membership sales and that our active premium in force is not indicative of
future revenue as a result of changes in active memberships from cancellations
and additional membership sales.  Please refer to pages 14 and 15 of our 2006
Form 10-K and pages 7 and 8 of our September 30, 2007 Form 10-Q for a more
complete description of these risks.  We undertake no duty to update any of
the forward-looking statements in this release.

For further information:

For further information: John Long of Pre-Paid Legal Services, Inc., 
+1-580-436-1234 Web Site:

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