Pre-Paid Legal Services, Inc. Launches National Media Campaign

    'Justice for All - Accessing the Promise'

    ADA, Okla., Sept. 27 /CNW/ -- Pre-Paid Legal Services, Inc. (NYSE:   PPD)
Chairman & CEO Harland Stonecipher has announced the company's launch of our
national media campaign Saturday, September 29, 2007 on Court TV at 11:00 a.m.
Eastern, 10:00 a.m. Central, 9:00 a.m. Mountain and 11:00 a.m. Pacific.  "The
purpose of the campaign, entitled 'Justice for All - Accessing the Promise,'"
Stonecipher said, "is to increase the awareness and familiarity of the
Pre-Paid Legal Services, Inc. Life Events Legal Plan(R). Any interest or leads
generated by our media campaign will be immediately turned over to our
Pre-Paid Legal Services, Inc. sales associates located all across North
America for timely follow-up."
    Stonecipher said, "This program about our legal service and identity
theft plans will find an audience with those interested in a revolutionary
solution to the growing problem of limited access to justice.  The program
will be informational and educational in nature and provide a glimpse into our
unique company and the services we provide.  Far from a typical documentary
which focuses on something interesting but may have little direct impact on
the individuals viewing it, this program will address needs that most people
have. In this particular episode, viewers will hear from four former Attorney
Generals, a former American Bar Association President, top executives of
national Chamber of Commerce organizations and also hear from some of our
Pre-Paid Legal Services, Inc. members about their experiences."
    According to Stonecipher, "Most people who do not have access to legal
counsel will simply accept their circumstances and go on.  When your mortgage
company strong-arms you, when the credit card company charges unfair fees, or
when your cell phone service provider is unreasonable, what can we do but pay
and go on?  In many cases, and for most people, it's not about whether we will
absolutely have to have an attorney.  It's more about whether having an
attorney could make a difference through empowering us to make better
decisions, resolve conflicts, and have peace of mind.  This program will
address this concept and much more."
    "We're looking for the best way possible to reach the most viewers,"
Stonecipher said.  "This is a historic step for our Company.  We've never
embarked on such a campaign in our 35 years.  But, we believe the timing has
never been more favorable -- a large need exists and we have a product to meet
that need at an affordable price"
    About Us
    We develop, underwrite and market legal service plans across North
America.  The plans provide for legal service benefits, including unlimited
attorney consultation, letter writing, document preparation and review, will
preparation, traffic violation defense, automobile-related criminal charges
defense and a general trial defense.  We also market an identity theft
protection plan.  More information can be located at our homepage on the
worldwide web at
    Forward-Looking Statements
    Statements in this press release, other than purely historical
information, regarding our future plans and objectives and expected operating
results, dividends and share repurchases and statements of the assumptions
underlying such statements, constitute forward-looking statements within the
meaning of Section 21E of the Securities Exchange Act of 1934.  The
forward-looking statements contained herein are based on certain assumptions
that may not be correct.  They are subject to risks and uncertainties incident
to our business that could cause actual results to differ materially from
those described in the forward-looking statements.  These risks and
uncertainties are described in the reports and statements filed by us with the
Securities and Exchange Commission, including (among others) those listed in
our Form 10-K, Form 10-Q and Form 8-K, and include the risks that our
membership persistency or renewal rates may decline, that we may not be able
to continue to grow our memberships and earnings, that we are dependent on the
continued active participation of our principal executive officer, that future
litigation may have a material adverse effect on us if resolved unfavorably to
us, that we could be adversely affected by regulatory developments, that
competition could adversely affect us, that we are substantially dependent on
our marketing force, that our stock price may be affected by short sellers,
that we have been unable to significantly increase our employee group
membership sales and that our active premium in force is not indicative of
future revenue as a result of changes in active memberships from cancellations
and additional membership sales.  Please refer to pages 14 and 15 of our 2006
Form 10-K and pages 7 and 8 of our June 30, 2007 Form 10-Q for a more complete
description of these risks.  We undertake no duty to update any of the
forward-looking statements in this release.

For further information:

For further information: John Long of Pre-Paid Legal Services, Inc., 
+1-580-436-1234 Web Site:

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