Pre-Paid Legal Services, Inc. Chairman Embarks on 'Bailout' Tour

    Dallas, Texas First Stop on Feb. 7

    ADA, Okla., Jan. 29 /PRNewswire-FirstCall/ -- Citing a flailing economy
and the 24-hour negative news reporting it has generated, Pre-Paid Legal
Services, Inc. (NYSE:   PPD) Founder, Chairman & CEO Harland Stonecipher has
announced he will begin a 'North America Bailout Tour' beginning in February. 
His first stop will be in Dallas, Texas on Saturday, Feb. 7 at the DFW
Sheraton Hotel.  For more information, call (580) 436-7424 or email

    During tough economic times people need access to the legal system more
than ever.  Everyone needs the ability to talk to a lawyer and get sound legal
advice.  We also offer a superior identity theft product.  Unfortunately, most
working Americans don't know lawyers, are intimidated by lawyers and are
concerned about the cost of hiring a lawyer.

    As a result of the tremendous unmet need by the majority of North
Americans, we have a great business opportunity that can provide part-time or
full-time income for those who need it.

    Stonecipher said, "We see our government coming to the rescue and aid of
big business, but who is coming to the aid of the every day, hard-working
North American?  Who is bailing out the families of North America?"

    Fortunately for those of us at Pre-Paid Legal Services, Inc., we have
managed our business and our company in such a way we don't need a bail-out. 
As a result, we are offering people an opportunity to take control of their
finances and control their destiny by owning their own business.  When you own
your own business no one but you can write you a "pink slip."

    Entire families can have access to our virtual international law firm
that has offices in every state in the United States and four provinces of
Canada for as little as $16.00 per month with the exception of Canada.  This
access is to top-quality law firms, most of which are AV-rated law firms. 
This is possible because of our tremendous buying power in the legal arena. 
Wal-Mart has buying power in almost all areas of products and services. 
McDonald's has buying power in their particular area of needed products. 
Pre-Paid Legal Services, Inc. has buying power in the area of legal services
and identity theft services and can pass along those savings to its members.

    We offer the opportunity for you to own and build your own business
either on a part-time or full-time basis, depending on your circumstances.

    Stonecipher said, "We offer the opportunity to single parents;
husband-and-wife teams; male or female and any and every ethnic group; those
with college degrees; those with no formal educational degrees; young adults
and retirees.  We provide all the needed tools and training.  All that is
required of you is $49.00 and the willingness to learn and the willingness to
share our product with others.  No prior sales experience is required.  Ask
for our Profiles of Success and you will identify with many of our successful
associates who own their own business."

    After the Dallas event, plans are for the Company to focus on its
International Convention in Oklahoma City in March, with more than 10,000 in
attendance, before re-engaging the Tour in April.

    About Us - We believe our products are one of a kind, life events legal
service plans.  Our plans provide for legal service benefits provided through
a network of independent law firms across the U.S. and Canada, and include
unlimited attorney consultation as well as will preparation, traffic violation
defense, automobile-related criminal charges defense, letter writing, document
preparation and review and a general trial defense benefit.  We have an
identity theft restoration product we think is also one of a kind because of
the combination of outside vendors and our provider law firms.  More
information about us and our products can be found at our homepage at

    Forward-Looking Statements
    Statements in this press release, other than purely historical
information, regarding our future plans and objectives and expected operating
results, dividends and share repurchases and statements of the assumptions
underlying such statements, constitute forward-looking statements within the
meaning of Section 21E of the Securities Exchange Act of 1934.  The
forward-looking statements contained herein are based on certain assumptions
that may not be correct.  They are subject to risks and uncertainties incident
to our business that could cause actual results to differ materially from
those described in the forward-looking statements.  These risks and
uncertainties are described in the reports and statements filed by us with the
Securities and Exchange Commission, including (among others) those listed in
our Form 10-K, Form 10-Q and Form 8-K, and include the risks that our
membership persistency or renewal rates may decline, that we may not be able
to continue to grow our memberships and earnings, that we are dependent on the
continued active participation of our principal executive officer, that
pending or future litigation may have a material adverse effect on us if
resolved unfavorably to us, that we could be adversely affected by regulatory
developments, that competition could adversely affect us, that we are
substantially dependent on our marketing force, that our stock price may be
affected by short sellers, that we have been unable to increase our employee
group membership sales and that our active premium in force is not indicative
of future revenue as a result of changes in active memberships from
cancellations and additional membership sales.  Please refer to pages 14 and
15 of our 2007 Form 10-K and pages 7 and 8 of our September 30, 2008 Form 10-Q
for a more complete description of these risks.  We undertake no duty to
update any of the forward-looking statements in this release.


For further information:

For further information: John Long of Pre-Paid Legal Services, Inc.,
+1-580-436-1234 Web Site:

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