Pre-Paid Legal Services, Inc. Among Top 100 U.S. Companies in DeMarche Associates Fifth Annual Best Company Survey


    ADA, Okla., Aug. 25 /CNW/ -- Pre-Paid Legal Services, Inc. (NYSE:   PPD)
has been named one of the 100 Best U.S. companies in the Fifth Annual Best
Company Survey by DeMarche Associates, Inc., a leading U.S. Investment
Research firm.  The award is based on independent DeMarche research which
studies the "fundamentals" of more than 3,000 U.S. corporations in terms of
growth and risk management factors in maintaining shareholder value. 
According to the DeMarche report, being one of the top 100 Best Companies
places PPD within the top 3 percent of all U.S. corporations.

    As one of the Best 100 U.S. companies, Pre-Paid Legal Services shares the
spotlight with other notable companies, such as: Best Buy, Costco,
Hewlett-Packard, IBM, Microsoft and Wal-Mart.

    "This is excellent news for Pre-Paid Legal Services as it provides
confirmation that our company is among the best in the U.S.," said Pre-Paid
Legal Services Founder and CEO Harland C. Stonecipher.  "This designation also
underscores our corporate goal to maintain growth while managing risk."

    Over the years, PPD has been recognized for its corporate performance and
growth by publications such as, Forbes (list of "Best Small Companies in
America" in 2000); Fortune ("America's Fastest Growing Companies" in 1998) and
Financial World (number 7 among top 100 U.S. small cap companies in 1996).

    The full list of the 100 Best Companies, survey information and
methodology is available at the DeMarche Associates web site at

    About PPD
    Pre-Paid Legal Services was one of the first companies in the United
States organized solely to design, underwrite and market legal service plans. 
PPD provides legal service plans to more than 1.5 million families across the
U.S. and Canada.  Plan benefits are delivered through a network of independent
provider law firms.  Members have direct, toll-free access to their provider
law firm. Provider firms are carefully selected and quality of service is
closely monitored to maintain the high standards of Pre-Paid Legal.  The
company website is:

    Forward-Looking Statements
    Statements in this press release, other than purely historical
information, regarding our future plans and objectives and expected operating
results, dividends and share repurchases and statements of the assumptions
underlying such statements, constitute forward-looking statements within the
meaning of Section 21E of the Securities Exchange Act of 1934. The
forward-looking statements contained herein are based on certain assumptions
that may not be correct. They are subject to risks and uncertainties incident
to our business that could cause actual results to differ materially from
those described in the forward-looking statements. These risks and
uncertainties are described in the reports and statements filed by us with the
Securities and Exchange Commission, including (among others) those listed in
our Form 10-K, Form 10-Q and Form 8-K, and include the risks that our
membership persistency or renewal rates may decline, that we may not be able
to continue to grow our memberships and earnings, that we are dependent on the
continued active participation of our principal executive officer, that
pending or future litigation may have a material adverse effect on us if
resolved unfavorably to us, that we may have compromises of our information
security, that during an economic downturn in the economy consumer purchases
of discretionary items may be affected which could materially harm our sales,
retention rates, profitability and financial condition, that we could be
adversely affected by regulatory developments, that competition could
adversely affect us, that we are substantially dependent on our marketing
force, that our stock price may be affected by short sellers, that we have
been unable to increase our employee group membership sales and that our
active premium in force is not indicative of future revenue as a result of
changes in active memberships from cancellations and additional membership
sales. Please refer to pages 15 - 17 of our 2008 Form 10-K and pages 7 and 8
of our June 30, 2009 Form 10-Q for a more complete description of these risks.
We undertake no duty to update any of the forward-looking statements in this


For further information:

For further information: George Snyder of Pre-Paid Legal Services, Inc.,
+1-580-421-6339, cell, +1-580-310-4067, Web Site:       

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