Pre-Paid Legal Services Announces 2007 1st Quarter Membership and Recruiting Results

    ADA, Okla., April 2 /CNW/ -- Pre-Paid Legal Services, Inc. (NYSE:   PPD),
reported new memberships produced and new sales associates enrolled for the
2007 first quarter.  During the 1st quarter of 2007, new sales associates
enrolled decreased 37.6% compared to the first quarter of 2006.  Memberships
produced decreased 2.2% and new membership fees written decreased 7.5% and our
active membership base increased slightly by 8,368 memberships compared to the
comparable period of the previous year.
    On a sequential quarterly basis, new associates enrolled decreased 12.1%,
new memberships produced increased 15.7%, new membership fees written
increased 10.8% and our active membership base increased by 12,389

                                                    Three Months Ended
    New Memberships:                          3/31/2007 12/31/2006 3/31/2006
    New legal service membership sales         147,742   131,628   158,426
    New "stand-alone" IDT membership sales      13,788     8,010     6,800
    Total new membership sales                 161,530   139,638   165,226
    New "add-on" IDT membership sales           93,204    88,255   100,405
    Average Annual Membership fee              $309.86   $323.54   $327.43
    Active Memberships:
    Active legal service memberships
     at end of period                        1,477,604 1,473,710 1,488,308
    Active "stand-alone" IDT memberships
     at end of period
    (see note below)                            73,525    65,030    54,453
    Total active memberships at end
     of period                               1,551,129 1,538,740 1,542,761
    Active "add-on" IDT memberships at
     end of period (see note below)            562,075   540,253   485,246
    New Sales Associates:
    New sales associates recruited              31,043    35,311    49,776
    Average enrollment fee paid by new sales
     associates                                $103.13    $49.47    $49.82
    Average Membership fee in force:
    Average Annual Membership fee              $294.17   $293.00   $288.92

    Note - reflects 6,178 net transfers from "add-on" status to "stand-alone"
status during the quarter

    Our total active membership fees in force increased approximately 2.4%
during the last twelve months and continues our annualized trend of increasing
our membership fees in force.  Membership persistency rate (defined as the
number of memberships in force at the end of a 12 month period as a percentage
of the total of memberships in force at the beginning of such period, plus new
memberships sold during such period) was 72.1% for the 12 month period ended
March 31, 2007 an increase from the 71.1% for the 12 month period ended March
31, 2006.
    Our 2007 first quarter corporate finance focus has again been on share
repurchases.  During the 1st quarter, we returned $13.9 million to
shareholders through the repurchase of 327,902 shares of common stock, at an
average per share price of $42.53.  Pursuant to the repurchase program
originally announced on April 6, 1999, we have returned $309.9 million to
shareholders through the purchase of 11.7 million shares, average price of
$26.49 per share, and $17.1 million in dividends for a combined total of
$326.9 million representing more than 115 percent of our net earnings during
the same timeframe.  We have reduced the number of shares outstanding by
approximately 44% from 23.7 million at March 31, 1999 to approximately 13.3
million today.
    We anticipate announcing our 2007 first quarter financial results on
April 23, 2007 after the market closes and hosting a conference call to
discuss such results on April 25, 2007.

    About Us - We believe our products are one of a kind, life events legal
service plans.  Our plans provide for legal service benefits provided through
a network of independent law firms across the U.S. and Canada, and include
unlimited attorney consultation as well as will preparation, traffic violation
defense, automobile-related criminal charges defense, letter writing, document
preparation and review and a general trial defense benefit.  We have an
identity theft restoration product we think is also one of a kind because of
the combination of outside vendors and our provider law firms.  More
information about us and our products can be found at our homepage at

    Forward-Looking Statements
    Statements in this press release, other than purely historical
information, regarding our future plans and objectives and expected operating
results, dividends and share repurchases and statements of the assumptions
underlying such statements, constitute forward-looking statements within the
meaning of Section 21E of the Securities Exchange Act of 1934.  The forward-
looking statements contained herein are based on certain assumptions that may
not be correct.  They are subject to risks and uncertainties incident to our
business that could cause actual results to differ materially from those
described in the forward-looking statements.  These risks and uncertainties
are described in the reports and statements filed by us with the Securities
and Exchange Commission, including (among others) those listed in our Form 10-
K, Form 10-Q and Form 8-K, and include the risks that our membership
persistency or renewal rates may decline, that we may not be able to continue
to grow our memberships and earnings, that we are dependent on the continued
active participation of our principal executive officer, that pending or
future litigation may have a material adverse effect on us if resolved
unfavorably to us, that we could be adversely affected by regulatory
developments, that competition could adversely affect us, that we are
substantially dependent on our marketing force, that our stock price may be
affected by short sellers, that we have been unable to significantly increase
our employee group membership sales and that our active premium in force is
not indicative of future revenue as a result of changes in active memberships
from cancellations and additional membership sales.  Please refer to pages 14
and 15 of our 2006 Form 10-K for a more complete description of these risks.
We undertake no duty to update any of the forward-looking statements in this

For further information:

For further information: Steve Williamson, +1-580-436-1234, for Pre-Paid
 Legal Services, Inc. Web Site:

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