Post-Wedding Season Causes "Bridal Remorse" Among Young Married Couples

One-third of newlyweds say they wish they'd spent less on their wedding

TORONTO, Nov. 8, 2011 /CNW/ - Post-wedding season has arrived and the harsh financial reality of planning and paying for a wedding has set in for young married Canadians. According to new research commissioned by eBay Canada, newlyweds aged 18 to 34 are experiencing "bridal remorse," wishing they'd spent less on their wedding day. And who can blame them? After the florist, caterer, and venue have been booked, newlyweds are left with a whopping wedding bill.

"Something borrowed and something blue outlast the wedding day," said Kimberly Moffit, a psychotherapist and eBay Canada's wedding counselor. Once the wedding is over, many newlyweds are left feeling blue and needing to borrow to pay their bills. Couples want their big day to be special but the pressure to stage an elaborate wedding can be taxing emotionally and financially."

According to the survey, nearly one-in-four young Canadian couples believe they overspent on their wedding and many are looking for ways to get out of wedding debt. In fact, 13 per cent of married Canadians aged 18 to 34 plan to sell their wedding items to recoup some of the money they spent.

The survey also found that not all newlyweds are admitting to their bridal remorse. While 15 per cent of all married Canadians admit to wishing they spent less on their wedding, nearly twice as many Canadians (29 per cent) know someone who is experiencing remorse and wishing they spent less on their big day.

To help future couples avoid bridal remorse, eBay Canada's wedding counselor Kimberley Moffit offer the following tips:

  • Dream day realities - Many couples want to make their wedding day dreams a reality, but it's important to balance your wedding wants versus needs and to set realistic expectations based on your budget, timeline, and resources.
  • Your day, your way - Who says you can't have your wedding cake and eat it too? Your big day should be a reflection of you and your partner, so try to avoid getting caught up in fulfilling other people's expectations.
  • Keep an open mind - When it comes to planning your wedding, try looking at alternative resources not just traditional ones. For example, online sites like offer a variety of wedding items, including dresses, to fit any budget.
  • Look beyond the wedding day - Remember that the wedding day celebrates the start of your life together with your partner. Not sweating the small stuff and looking at the big picture will help to keep everything in perspective.

Bridal remorse, in varying degrees, is felt across the country. The survey found that:

  • Married Albertans are more likely than those in British Columbia to say they wish they spent less on their wedding (21 versus 10 per cent).
  • Canadians in Atlantic Canada are more likely than the rest of the country to know someone who plans to sell wedding items to recoup some of the money spent.
  • Canadians in Alberta, Atlantic Canada and Ontario are more likely than Quebeckers to know someone who thinks they overspent on the wedding.
  • One-quarter (27 per cent) of Albertans know someone who feels guilty or remorseful about how much money they spent on their wedding, more so than those in Quebec, the Prairies or British Columbia.

About the survey

The online survey was conducted for eBay Canada by Leger Marketing, the largest Canadian owned marketing research company.  The survey was conducted between August 8th and August 10th, 2011 using a national random sample of 1,503 respondents from Leger Marketing's Web panel.  This method simulates a probability sample which would yield a maximum margin of error of +/- 2.5%.

About eBay Canada

Founded in 1995 in San Jose, Calif., eBay Inc. connects millions of buyers and sellers globally on a daily basis through eBay, the world's largest online marketplace, and PayPal, which enables individuals and businesses to securely, easily and quickly send and receive online payments. We also reach millions through specialized marketplaces such as StubHub, the world's largest ticket marketplace, and eBay Classifieds sites, which together have a presence in more than 1,000 cities around the world. In Canada, eBay was visited by nearly 7 million Canadians in September 2011. (comScore Media Metrix).

SOURCE eBay Canada

For further information:

For media inquiries, please contact:

Gema Rayo
Environics (on behalf of eBay)

Nicole Tuschak
Environics (on behalf of eBay)

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