Positive, empowering journey awaits at safe new 'virtual world' for Tweens


TORONTO, Nov. 16, 2011 /CNW Telbec/ - A groundbreaking, safe and empowering social network, called BunkiMunki™, provides "Tweens" (ages 7-15) with a unique opportunity to navigate a voyage of personal growth as they mature into their teenage years.

www.BunkiMunki.com is a safe, meaningful virtual world aimed at providing kids with the motivation to become positive thinkers and ultimately, confident and well-rounded young adults.

Kids can join BunkiMunki™ for free and immediately have fun by customizing their own alias in the likeness of BunkiMunki™, the brand character. They can create their own home space with realistic décor to suit their own individual style and personality. With activities like journal writing, music creation, earning badges, and playing games, kids will be rewarded with Bunki Bucks, a virtual currency. Bunki Bucks earned can be used to make purchases at the virtual store, The Emporium.

Tweens will be encouraged to participate in age-relevant and fun activities to help them "Unlock the Power of Happiness™". In each personal online journal, members are encouraged to write daily and keep track of their emotions on a Happiness Meter. Kids are inspired to participate in fun off-line activities where they earn collectable badges while building lifelong skills. A Premium Membership offers unlimited access to social media features including Chat, Friends and more.

Safety is a cornerstone for www.BunkiMunki.com. As a result, the site is designed to maximize security with privacy features such as a "no real/full names" policy and a language filter. The site is COPPA (Children's Online Privacy Protection Act) compliant and is certified by Privo, an FTC-approved, neutral third-party service provider whose core business is to enable companies to initiate and manage responsible and effective online relationships by adhering to best practices when dealing with communities that attract kids to their websites.

Along with the social network, a line of BunkiMunki™ products will be hitting specialty stores across the U.S. and Canada beginning mid-November. The BunkiMunki™ plush toy is a huggable replica of the online character available in six fashion colors. BunkiMunki™ keys are cool, wearable accessories available in a variety of designs. Both girls and boys will want to collect them all and enjoy a sense of kinship with other BunkiMunki™ members as they "Unlock the Power of Happiness™". All products come with a Bonus Code redeemable for virtual currency at www.BunkiMunki.com.

As parents struggle to protect their kids from growing up too quickly, in a world that is spinning fast, there is a need for a safe online community geared especially for tweens. BunkiMunki™ is a brand that encourages kids to mature, safely spread their wings, and happily discover their values and their full potential.

Additional Link:
BunkiMunki Facebook page

Video with caption: "Video: BunkiMunki - Take a Tour!". Video available at: http://www.youtube.com/watch?v=LljS1PECII0

Image with caption: "BunkiMunki logo. (CNW Group/BunkiMunki)". Image available at: http://photos.newswire.ca/images/download/20111116_C4689_PHOTO_EN_6483.jpg

Image with caption: "BunkiMunki product available at retail. (CNW Group/BunkiMunki)". Image available at: http://photos.newswire.ca/images/download/20111116_C4689_PHOTO_EN_6484.jpg

PDF with caption: "BunkiMunki IMAGES AVAILABLE". PDF available at: http://stream1.newswire.ca/media/2011/11/16/20111116_C4689_DOC_EN_6486.pdf

SOURCE BunkiMunki

For further information:

Merle Bessner, merleb@numbereffect.com 416-400-8507

Online at: www.BunkiMunki.com

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