Porsche gives first official peek of its new Panamera

    Kicks Off Important Roll-Out Campaign

    MISSISSAUGA, ON, Sept. 15 /CNW/ - Porsche today released the first
glimpse of its highly-anticipated Panamera Gran Turismo on a new Web site,
    Starting today - and marking the long-awaited product marketing roll-out
of the next Porsche model line - the Panamera Online Magazine offers a wide
range of information, including videos of disguised prototypes on test drives.
The online launch campaign is backed by a multi-stage direct mail campaign to
select Porsche owners and enthusiasts.
    Porsche said it will release the first official press photography of the
Panamera later this year. However, worldwide autophiles will have the chance
to preview the highly-anticipated four-door in the Panamera Online Magazine.
Interested customers can sign up for regular updates on the car.
    The Panamera Gran Turismo, designed and developed in Weissach and built
in Leipzig, Germany, is a true Porsche that will transport four adults without
compromise, thanks to a unique space concept and superior driving dynamics -
the result of 60 years of sports car expertise and know-how.
    The Panamera will make its world debut next spring, with the market
launch in fall 2009.

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at http://photos.newswire.ca.
    Additional archived images are also available on the CNW Photo Archive
    website at http://photos.newswire.ca. Images are free to accredited
    members of the media/

For further information:

For further information: Laurance Yap, Manager, Public Relations, (905)
219-2195, laurance.yap@porsche.ca

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