Popkomm IMEA 2007: The Eight Finalists for the Worldwide Business Competition Have Been Selected

    Samy Deluxe as Patron of Popkomm-IMEA 2007 - Winners Will Be Chosen on 19
September in Berlin

    BERLIN, August 24 /CNW/ - On 19 September Germany's top rapper Samy
Deluxe and Popkomm will be presenting the eight finalists in this year's
competition for innovative business ideas, Popkomm-IMEA. Following in the
footsteps of Herbert Gronemeyer and Paul van Dyk, this is the third year that
a leading artists has been persuaded to act as patron of the "Innovation in
Music & Entertainment Award". Samy Deluxe's reputation as a rapper extends
beyond Germany's borders, and he also heads his own label.

    "We are delighted that Samy Deluxe has agreed to act as patron of the
Popkomm-IMEA 2007", says Popkomm Director Katja Bittner. "He continues the
same high level set by previous patrons of Popkomm-IMEA, artists who control
their own business affairs and whose contribution to the future of the
industry is not confined to music alone. They exemplify innovation in the
music industry, which is also represented by the finalists of the
Popkomm-IMEA, primarily on a technical level."

    The eight finalists are:

    --  BMAT (Spain) - a music recommendation system

    --  GD Worldwide's Usync Backstage (Australia) - an audience relationship
management application

    --  Kazzong (Germany) - a decentralised Web 2.0 music distribution system

    --  MOG.com (USA) - a music recommendation community

    --  mSpot/Remix (USA), a music streaming service on mobile terminals
(mobile phones)

    --  Playtime's MusicMakesFriends (Luxembourg) - a complex, multilingual
music community platform

    --  Trivid's Clipgenerator (Germany) - a do-it-yourself video creation

    --  YouLicense (Israel) - an international B2B music licensing platform

    These eight companies will be presenting their innovative projects to the
judges and the public on the afternoon of 19 September at the Finalists'
Screening Session of Popkomm-IMEA. The panel of judges for this award is made
up of industry experts, investors and venture capitalists as well as music
industry journalists from all over the world.

    The winner of this year's Popkomm-IMEA will be chosen at around 6 p.m. by
the panel of judges, IMEA patron Samy Deluxe and the IMEA partners SDC AG,
Yavido/Euro1 AG and RealNetworks, Inc. The winner will receive 5,000 euros and
a free stand at Popkomm 2008.

    How the IMEA finalists describe their projects:

    BMAT - Barcelona, Spain

    BMAT is a digital music dreams factory, enabling computers and devices to
understand music like humans do. In this way BMAT provides services like a
music search that organises music from around the world, smart playlists that
fit your current mood or activity, or a virtual partner that recommends new
music or like-minded people. BMAT technologies combine typical collaborative
filtering solutions with a unique recommendation component, based on the
automatic analysis of the raw waveform. The "sound extractor" is capable of
automatically detecting within a few seconds music attributes such as tempo,
instrumentation, key, chord progress, mood, genre and hundreds of other
perceptual descriptors.

    Kazzong - Munich, Germany

    KAZZONG has been designed to facilitate the digital sale of music
everywhere on the internet over a decentralised distribution architecture, and
is the next step up the evolutionary ladder of digital sales. KAZZONG is a
music player with an integrated buy option. Every content owner is able to
create a multiplicity of players with his tracks/albums, easily embed them on
the busiest places on the internet (e.g. community-pages like MySpace, youmix,
own website etc.) and sell his content to users all over the world.
Furthermore content owners are able to decide whether or not they want to sell
their content via distribution partners, who can create individual players
with enabled KAZZONG content, place them on their own websites and profit from
the sales through their players. For distribution partners it is also possible
to place players with dynamically generated content on their page.

    MOG - Berkeley, CA, USA

    MOG is a web-based music platform that is being constantly expanded by a
community of music lovers. It is powered by cutting edge filters that make it
easy to find the music, videos, news and reviews that match one's own musical
taste. MOG was started by David Hyman, former CEO of Gracenote, former
SVP-Marketing at MTV Interactive, and self-proclaimed music freak. MOG
launched its web platform in July 2006 and is based in Berkeley, CA. MOG's
mission is to be the ultimate destination for finding, sharing, and talking
about what's compelling in music, from Abba to Zappa.

    mSpot / Remix - San Mateo, USA

    mSpot, a pioneer in digital mobile music, is leading the way in a rapidly
expanding industry by leveraging a new media platform that will bring music to
the more than two billion mobile phone users around the world. Founded in
2004, mSpot's mission is to bring premium audio and video entertainment to
mobile phones. Through innovative ideas and prudent business practices, mSpot
is uniquely positioned to produce the mobile content, services and
applications that will drive mobile data adoption. mSpot currently has more
than one million paying subscribers for mobile entertainment services.

    Playtime: MusicMakesFriends - Luxembourg

    MusicMakesFriends (MMF) is a special kind of music community, where
MySpace meets Rhapsody in Europe. MMF offers all music lovers free access to a
fully-licensed catalogue of radio stations created by its users, in English,
French, German and Spanish. It provides paid access to fully on-demand
streaming music and other premium features. Each user is offered a 2GB private
online locker free of charge where he/she can store

    tracks, videos and pictures. Listen to complete songs, create your own
radio and meet other people with the same musical tastes, all at

    Trivid / Clipgenerator - Tubingen-Dettenhausen, Germany

    Trivid GmbH, an international company, develops and distributes
innovative software and applications in the online and mobile communication
market. It also provides users in businesses around the world with an
easy-to-integrate solution for custom multimedia services for IT,
telecommunications and e-commerce. Clipgenerator technology standardises
complex technical and creative processes and enables all consumers to rapidly
produce music videos with professional video/TV effects from their own
content. Its open-format approach, which is the only legal solution to protect
all music rights and assets, combined with cost-minimisation and facilities
for integrating advertising with intelligent control, open up new earnings
possibilities for all participants.

    GD Worldwide / Usync - Go Backstage(TM) - Sydney, Australia

    Usync provides a complete (one-stop-shop) suite of industry friendly
online/mobile marketing and e-commerce tools all backed by an innovative
Audience Relationship Management application which effortlessly provides real
time information, reports and analysis about the audiences' activities.

    Usync will assist any label, manager or artist to directly transact and
interact with their growing audience from one centralised online environment
that they design, control and manage themselves. Usync enables you to identify
your audience and integrate your marketing and commercial activities to build
a direct artist-audience relationship.

    YouLicense.com - Tel Aviv, Israel

    YouLicense.com is an online music licensing market place. This platform
enables artists and those seeking musical content to conduct business directly
with one another in a safe and secure environment. A unique search engine and
standardised contracts make this a quick and easy process. At YouLicense.com
music artists, publishers, labels and other content owners can conduct
business directly with music buyers from film, TV, advertising, mobile,
gaming, and the recording industry. YouLicense.com is non-exclusive and
welcomes anyone with content to upload music and offer licenses for sale,
charging a 9% commission from the seller only after the transaction is


For further information:

For further information: Messe Berlin GmbH Michael T. Hofer Group Press
and Public Relations Director  Press and Public Relations for Popkomm:
Wolfgang Wagner Tel. + 49 (0) 30 / 3038 2277 E-mail: wagner@messe-berlin.de or
Yasmine Abbou Tel. +49 (0) 30 / 3038 2269 Fax: +49 (0) 30 / 3038 2278 E-mail:
abbou@messe-berlin.de www.popkomm.com or Kruger Media: Maike Bildhauer Tel.
+49 (0) 30 / 30 64 548 - 60 Fax. +49 (0) 30 / 30 64 548 - 99
maike.bildhauer@kruger-media.de www.kruger-media.de

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