Pop star or public servant? RBC poll uncovers desires of the Canadian workforce

    TORONTO, Feb. 25 /CNW/ - If given the chance to switch jobs, Canadians
prefer the lure of stardom or the security of a good pension and would work in
either the entertainment or government sectors, according to a new workplace
survey from RBC. Sitting at the bottom of the "most desirable" list are
employment opportunities in the accounting, financial services and trade
    Conducted by Ipsos Reid and titled The Competition for Canadian Talent,
the RBC Survey found that at 34 per cent, a government job was the most
appealing sector, with entertainment following closely, at 27 per cent. In
comparison, financial services came in at 11 per cent and accounting at nine
per cent.
    "It was surprising to see financial services and accounting near the
bottom of the list, given that we receive hundreds of thousands of resumes
each year and hire several thousand people in Canada annually," said
Christianne Paris, vice-president, Recruitment and Learning, RBC. "We strive
to provide an interesting and inclusive work environment that draws on the
strengths, talents and differences of our diverse workforce and even though
for the past several years, we have been rated as one of the best companies to
work for in Canada, the survey seems to indicate that there is still work to
be done to get the word out."
    The RBC Survey also found that while 52 per cent of working Canadians say
they have a strong sense of loyalty to their employers, only one-quarter
(28 per cent) would stay with their current employer if offered a comparable
job with higher pay elsewhere. According to those surveyed, higher pay is the
top benefit (69 per cent) that an employer can offer to a potential or current
employee, followed by better health/benefit coverage (35 per cent) and cash
bonus or profit sharing incentives (34 per cent). Clearly, money is the key
driver for most people however opportunity for advancement (23 per cent) and
opportunity for increased work/life balance (20 per cent) are also important
    "It is not enough to just offer someone a job. Employers need to look at
and annually review their total employment package which should include
salary, benefits, learning and development options as well as an engaging work
environment," said Paris. "In order to recruit or keep top talent, employers
need to meet the needs of both prospective and current employees."
    According to the survey, employed Canadians have worked for 5.3 different
employers since starting their careers. While on average most Canadians say
they have worked for their current employer for 8.4 years, which is relatively
unchanged from 10 years ago (8.3 years) when RBC conducted a similar survey,
almost half (47 per cent) plan to stay five years or less and one-quarter
(24 per cent) intend to stay 20 years or more. However, of those surveyed, a
little over one-quarter (28 per cent) felt that they would rather stay with
one employer for most of their career than have several different employers
and more than one-third (36 per cent) preferred to move within their company
rather than look outside.
    Given that nearly half of Canadians expect to change jobs five times in
their career, almost one-third keep their resume up-to-date just in case
opportunity knocks. Of those surveyed, more than 30 per cent have applied for
a new job in the past year and two-thirds (66 per cent) believe they have what
it takes to succeed in the workplace in the next decade.
    "Employers must recognize that people need to feel challenged and
successful in their jobs otherwise they will seek it elsewhere, either by
watching for new and exciting opportunities within their own company or
outside of it, or breaking away completely and choosing a different career
path altogether," said Paris.
    These are some of the findings of an RBC poll conducted by Ipsos Reid
between November 5 and November 15, 2007. The online survey is based on
randomly selected representative sample of 2,052 Canadian full and part-time
workers. With a representative sample of this size, the results are considered
accurate to within +/-2.2 percentage points, 19 times out of 20, of what they
would have been had the entire adult Canadian population been polled. These
data were statistically weighted to ensure the sample's regional and age
composition reflects that of the actual employed Canadian population according
to the 2006 Census data.

For further information:

For further information: Jackie Braden, RBC Media Relations, (416)

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890