Pollard Banknote revs up lottery industry with Kawasaki, newest addition to licensed properties portfolio



    WINNIPEG, Aug. 9 /CNW/ - The good times are about to roll for lottery
players, retailers, and anyone with the drive to be a winner.
    Pollard Banknote is excited to add the Kawasaki brand to its portfolio of
licensed properties for use in the development of instant games in the United
States and Canada.
    "A company billing itself as The Good Times(TM) company has an outlook
right in line with the expectations of players when they purchase lottery
tickets," said Sina Aiello, Director, Licensed Products, Pollard Banknote.
"Kawasaki conveys many sensations: speed, fun, adventure - and most of all,
winning!"
    Kawasaki has been bringing consumers exhilarating experiences for more
than 35 years. The marketer of motorcycles, all-terrain and utility vehicles,
and personal watercraft has more than 1,500 dealers across the United States
and Canada, and undertakes advertising campaigns that keep the brand top of
mind. Kawasaki also invests in promotional events that attract millions of
consumers annually and is well established as a team sponsor on numerous
racing circuits.
    "The brand has huge appeal for the desirable 18-34 demographic," said
Aiello. "Yet it reaches older consumers as well. Many purchasers of Kawasaki
motorcycles, vehicles, and watercraft are in their 40s or 50s. Vast potential
exists for Kawasaki instant games to help lotteries blaze new trails with
consumers."
    Kawasaki's brand attributes and marketplace prominence open up many
options for second chance draw prizes and attention-grabbing promotions.
    Pollard Banknote offers a turnkey solution for licensed games, including
ticket design and manufacturing, prize structure consultation, merchandise
selection and fulfillment, publicity and promotional opportunities, and second
chance draw process management (including all customer service, Internet
marketing, and post-game analysis).

    About Pollard Banknote Limited Partnership

    Pollard Banknote Limited Partnership ("Pollard Banknote") is one of the
world's leading full-service lottery vendors and is a major supplier to North
America's charitable gaming industry. The firm manufactures instant tickets
and provides related programming, design, and marketing support. As well,
Pollard Banknote manufactures ticket vending machines, pull tab tickets and
bingo paper, and supplies lottery management services (including warehousing
and distribution). Established in 1907, the firm is owned by the Pollard
family and the Pollard Banknote Income Fund and currently serves more than 45
lotteries worldwide, including some of the largest and most respected
lotteries in the United States, Canada, Europe, Asia, and Central and South
America.

    About Pollard Banknote Income Fund

    Pollard Banknote Income Fund (TSX: PBL.UN) is an unincorporated, open-end
trust which owns 26.7% of Pollard Holdings Limited Partnership, which in turn
owns Pollard Banknote Limited Partnership.

    Forward-Looking Statements

    This press release may contain forward-looking statements relating to
expected future events and financial and operating results of the Pollard
Banknote Income Fund ("the Fund") or Pollard Holdings Limited Partnership that
involve risks and uncertainties. Actual results may differ materially from
management expectations as projected in such forward-looking statements for a
variety of reasons, including market and general economic conditions and the
risks and uncertainties detailed from time to time in the Fund's periodic
reports and registration statements filed with the Canadian securities
regulatory authorities. Due to the potential impact of these factors, the Fund
disclaims any intention or obligation to update or revise any forward-looking
statements whether as a result of new information, future events or otherwise,
unless required by applicable law.

    Kawasaki Trademarks licensed to Pollard Banknote Limited Partnership





For further information:

For further information: Gordon Pollard, (gpollard@pbl.ca), or John
Pollard, (jpollard@pbl.ca), Co-Chief Executive Officers, Phone: (204)
474-2323, www.pollardbanknote.com


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